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Review Moosend : Pros, Cons, & 15+ Key Features

By Dustin Howes
June 2, 2022
Review Moosend yourself with a free 30-day free trial

There are dozens of email marketing platforms that give small businesses the ability to successfully execute their campaigns. But how do you decide which is the right solution for you? Moosend offers a suite email marketing tools that actually matter to small business owners. I'll take care of that for you buddy! Join me as I review Moosend features, pros & cons, and pricing plans.

*FTC Disclosure: This article may contain affiliate links. The recommendations below are based on my first-hand experiences and I earn a small commission at no cost to you. You can read my full affiliate disclosure in my privacy policy.

What is Moosend?

Moosend is a robust email marketing platform that helps small businesses successfully execute their campaigns. The automation workflows are quite extensive, making it an ideal choice for marketers who want more control over how they deploy resources across multiple channels.

Moosend’s platform can very well lead you down the paths of success, with tools that allow you to understand your customer’s journey through powerful analytics. It can also help you boost your performance with advanced AI tools that promise to fit your marketing strategy, whatever that may be.

The platform’s wide variety of features will be perfect for your mailing lists and will help you manage everything about them, from their performance to their design, with little effort. This Moosend review will highlight the features that make this email marketing solution popular.

Key Features of Moosend Email Marketing Service.

Mosend's email marketing software offers a wide range of features to its customers. All the features are included with a pro subscription and free trial.

Unlimited Emails.

This is the main function of Moosend, and it does not disappoint. With this feature, you can create beautiful newsletters, autoresponders, and email marketing automation that are responsive and look great on any device. You can also segment your mailing lists and target specific groups of people with laser-focused accuracy of your email advertising.

Many email service providers will price based on how many subscribers are added to a mailing list or how many emails are sent per month.

However, each Moosend account removes the number of emails limit in all their pricing plans, so you can contact as many people as you want without having to worry about additional fees. This feature is great for businesses that need to send a high volume of emails on a regular basis.

Extensive Automation Workflows.

This is where Moosend really shines. The marketing automation workflows are quite extensive, making it an ideal choice for marketers who want more control over how they deploy resources across multiple landing pages and channels. With this feature, you can create marketing campaigns that are triggered by specific events, such as a customer making a purchase or subscribing to a newsletter.

Mailing List Management for Marketing Campaigns.

With Moosend, you can import and export your mailing list with ease, and the platform will even clean it up for you to make sure all the addresses are valid.

You can also segment your list into groups so you can target specific audiences with laser-focused accuracy.

These email marketing tools include easy import Google contacts so you can quickly get started with your email marketing campaigns.

Landing Page Builder.

Moosend's landing pages are fully customizable and come with a wide range of features, such as A/B testing, email capture forms, and social media integration. You can choose to use custom HTML code or utilize the many customizable templates that are offered. You will be able to adjust your lead nurturing strategy after using the landing pages for lead capture.

On the design side, you can use pre-made email templates, newsletter templates, and an easy-to-use landing page editor.

With Moosend, you can create beautiful subscription forms that are responsive and look great on any device. You can also add personalization tags to your subscription forms to make sure each recipient feels like you're speaking directly to them.

Moosend also offers an option to create your own from scratch with the easy-to-use drag and drop editor. You can also add personalization tags to your emails to make sure each recipient feels like you're speaking directly to them.

Spam and Design Testing.

Before you hit the send button, Moosend's spam testing feature will check your email to make sure it complies with all of the necessary regulations. This way, you can be confident that your email will reach the inbox of every single person on your list.

Moosend also has a design testing feature that allows you to see how your email will look on different devices, browsers, and email clients. This way, you can be sure that your email looks perfect no matter where it's being viewed.

A/B Testing.

Moosend's A/B testing tool will allow you to optimize your emails and subject line by creating many versions. You can then send each version of the email in turn, with tracking on which ones perform best for specific groups or audiences – letting marketers like yourself decide what is most profitable.

Test out transactional emails, the subject line, and signup form features with ease using the email editor. Test, test, and retest so you can find what works best for your business.

Email Builder.

Moosend's email builder is an easy-to-use tool that will help you craft professional and customized messages. You can drag content types into prebuilt templates or create your own dynamic emails by using conditional blocks.

The email templates are also fully responsive, so you can be sure that your messages will look great on any device. Make sure you add personalized content to the customizable templates to make it feel like you're speaking directly to your audience.

Moosend's email editor is a great way to create beautiful and responsive emails that look great on any device.

Bounce Handling.

Moosend's bounce handling system is one of the most sophisticated on the market. It will automatically remove invalid email addresses from your list and keep your list clean.

This way, you can be confident that your messages are going to the right people and that you're not wasting your time on addresses that will never receive your emails.

Data Integration and Storage.

Moosend not only stores your customer's data but also helps you personalize their experience with relevant content and offers.

Moosend can be used to collect all the information a business needs about its customers, including names or addresses so they know who has opened an email campaign for instance.

Dashboard of Email Marketing Services.

Moosend offers a dashboard that gives you the opportunity to monitor your upcoming and past broadcasts, subscriber count as well as email lists. This helps marketers keep track of their overall marketing efforts in one place.

Custom Reporting.

Moosend's custom reporting feature allows you to track your campaigns and see which ones are performing the best. This way, you can adjust your strategy on the fly to make sure you're always getting the most out of your marketing efforts.

Analytics and Reporting.

Moosend lets you generate a great variety of reports that visualizes the key metrics and offers actionable insights that help you in growing your business. Some of the metrics that you can track in your reports are:

  • Unsubscribed
  • Sent
  • Bounced
  • Devices mostly viewed on
  • Activity By Location
  • and more

Moosend's reporting features are a great way to track your progress and see where you can improve.


Moosend's segmentation tools make it easy to create custom segment for customer data that can be stored in your system. There are segmentation templates to utilize and custom fields that you can create. This is a great way for you not only to increase relevancy and personalization but also save money by reducing send volumes.


Moonsend's email system offers many features to help you adjust to your customer's behavior. For example, they have analytics and reporting that will show how often your emails were delivered or whether anyone clicked on them at all. Subscribers can even set up rss feeds instead of subscribing.


There are about 39 native third-party integrations offered by Moosend which is very limited relative to its other competitors. Some of the integrations offered by Moosend are OpenCart, Drupal, Magento, WordPress, WooCommerce, Salesforce, Verifybee, and more. The landing page feature will also integrate with your web page.

Marketing Automation.

Marketing automation is one of the most effective ways to send personalized messages that are perfectly fit for your customer base. With Mooosend, you can create drip campaigns easily and quickly with pre-built flows included in their platform – there's no need to waste time on creating complicated ones.

For example, you can create a landing page using the landing page builder, utilize a signup form, and then send unlimited emails to that new subscriber via drip campaigns.

Customers behavior can also be tracked, so you can segment them into different lists according to their interactions with your brand.

All Access Pass.

With all of the features provided by this email marketing service shown in this Moosend review, it's no wonder why it ranks #2 on my list of Hubspot alternatives to email marketing automation.

Best Email Marketing Tools of 2021

Pricing Page.

Moosend has a unique pricing model that bases the price on the number of subscribers.

The Free plan.

A free plan is no longer an option as of May 2022. You are allowed a 30-day free trial to test all the features of the product that comes with the Pro plan, within limits. Your account comes with unlimited emails and automation workflows. The landing page and signup form is limited to one each. There is no credit card needed to get this account.

Pro plan.

The Pro plan starts at $7/month for 0-500 subscribers and is billed monthly or annually. It includes all features mentioned above, including unlimited emails and landing pages. All the marketing automation keys are the same as enterprise packages.

The price increases gradually based on the amount of subscribers on the email list. For example, 450 subscribers will cost $7/month while 14,000 subscribers will cost $128/month. The subscriber limit is something to be wary of; make sure you set up an email scrubbing calendar to keep your costs down.

moosend pricing plan options

Enterprise plan.

The best option for your business is probably their custom plans that are tailored to ensure that you get exactly what's needed. These packages start at over 50,000 subscribers.

There are some additional features that come with enterprise plans. The biggest value comes from a dedicated account manager and priority customer support. Moosend customers prefer this hand-holding experience to help campaigns to run smoothly. You will need to set up a call to discuss the landscape of this package.

Compared to the marketing landscape of other email marketing service providers, Moosend's pricing is actually quite average. However, there are a few things that could be improved. For example, their custom plans are not very transparent in terms of what exactly is included. It would be helpful to have a more detailed breakdown of features included in each plan before signing up.

Check out all the pricing options here.

Customer Support.

Moosend has a few different ways that you can get in touch with their customer support team. The first way is through their online chat system which is available 24/7. The second way is to submit a ticket and the third way is to give them a call.

They also have an extensive knowledge base that covers a wide range of topics such as how to use their platform, deliverability, troubleshooting, and more.

One thing that I didn't like about their customer support is that they don't have phone support for all countries. For example, their phone support number is only available for US and Canadian customers.

One feature that comes into play for enterprise packages is the dedicated account manager. For the free and pro plans, this feature is not available until you are paying $500+ per month.

The Moosend Academy is a really nice knowledge base that offers webinars, infographics, blog posts, and other tutorials to help you be a Moosend pro.

Overall, Moosend's customer support is good but could be improved in terms of availability and transparency.

Moosend Pros.

Earlier in this Moosend review, we discussed all the key features. Here is a breakdown of what I see Moosend doing right.

  • Free plan: With unlimited emails, pro features, and branding-free emails, the free plan is one of the best around. Even when you start paying, you’ll be pleasantly surprised by its small price tag.
  • Affordable: Moosend’s pay-as-you-go option is the most affordable we’ve seen yet. For just $5 you’ll get 5,000 emails.
  • Excellent templates: The 18 templates offered are detailed and varied, meaning you can set up a number of time-saving workflows in a few minutes.
  • Detailed reports: Offering a whole host of information, Moosend’s reports feature everything you need, including click maps, geolocation, revenue generated by campaigns, and email clients.
  • Integrations are important to you — if having a newsletter service that integrates with other tools is essential, Moosend is the way to go

Moosend Cons.

No Moosend review would be complete without a list of things they could improve on.

  • Not the most user-friendly interface: if you’re looking for a super smooth tool to create your email campaigns. The drag and drop builder sometimes takes too long, is buggy, or is not intuitive.
  • Email deliverability: Moosend's email deliverability is just average. Compare with other services such as  MailerLite, on the other hand, offers excellent service at a similar price point and will likely provide better results for you.
  • Can get pricy: The downside might be the enterprise plan because it costs more money and if you'll need multiple account managers. However, if your business has big teams or needs custom quotes frequently then this might be worth considering

Moosend Alternatives.

Moosend is a great middle-of-the-road email marketing software with affordable pricing and great features. But here are some other solutions you might want to consider.

Moosend vs Mailchimp.

Mailchimp maybe the most well-known email marketing tool. Early on in the evolution of email marketing, they were one of the few providers and have since become a giant. As with any big company, they’ve had competitors pop up trying to do it better. Moosend took their best features and added thier own.

The power of MailChimp lies in its analytics and retargeting features. It offers predicted demographics, a customer lifetime value calculator (which can be used to request discounts), as well as Shoppable landing pages that Moosend doesn't have.

With these tools, you can track your progress towards marketing goals with ease as well as reach out to potential customers on the fly! The only drawback is that it lacks some automation which makes Moosend a better choice for many marketers who need this type of software.

Moosend vs Systeme.oi.

With Systeme.oi, you can create a sales funnel that will convert visitors into buyers with just the push of a button! The platform's user-friendly design makes it easy for anyone to use and adapts well to any type of environment.

You'll be able to make automated emails that nurture your potential customers along their journey while also ensuring they stay engaged by sending them relevant information at specific points throughout each stage; all this is done through an intuitive drag & drop interface making customization fast and simple. The landing pages leave a bit more to be desired.

Moosend vs Omnisend.

Omnisend is an email marketing service that offers a wide range of features to help businesses grow their email list and improve their email marketing campaigns. One of the most useful features is the ability to import email addresses from a variety of sources, including lists of past customers and subscribers to other email newsletters.

Omnisend also offers a range of templates and tools for creating beautiful and effective email campaigns, as well as powerful automation features to help send the right message to the right people at the right time. Plus, with Omnisend's comprehensive reports, it's easy to track how your email campaigns are performing and make improvements over time. If you're looking for an email marketing service that can help you take your business to the next level, Omnisend is definitely worth considering.

Read the full Omnisend review here.


What is Moosend?

Moosend is an award-winning email marketing automation software with world-class features, state of outflows, and lead generation tools. It helps you grow your business from day one whilst maintaining a user interface that makes it easy for anyone in any industry to succeed.

What is Moosend used for?

With Moosend, you can create and send personalized emails to your customers with a single click. Keeping up-to-date on the latest trends in customer communication has never been easier.

Is Moosend mobile friendly?

Yes. With Moosend, you are able to see a concise Mobile vs. Desktop interface.

What does Moosend do?

Moosend provides an all-in-one solution for your email marketing needs. It includes a drag-and-drop editor, templates, contact management, reporting, and more.

Does Moosend have an affiliate program?

Yes. The Moosend affiliate program pays you for every new paying customer that you refer to Moosend. You will receive a 30% recurring commission for each signup, and payments are made monthly. This generous payout and their supportive marketing team are a big reason they make my list of best affiliate programs to join.

Join the moosend affiliate program for 30% recurring revenue

Sign up for the program here.

How much does Moosend cost?

The cost of Moosend depends on the number of subscribers you have. The price ranges from $10/month for up to 1,000 subscribers to $450/month for up to 100,000 subscribers. There is also a free plan for up to 500 subscribers.

How do I cancel my Moosend account?

You can cancel at any time by contacting customer support.

Is Moosend easy to use?

Yes. Moosend is designed to be easy to use, even for those with no prior experience in email marketing. The platform includes a drag-and-drop editor, templates, subscription forms, landing page builder, unlimited emails, marketing automation, newsletter templates, contact management, reporting, and other email marketing tools.

Is Moosend free?

There is a 30-day free trial offered, but the free plan forever has been discontinued. The cost of Moosend depends on the number of subscribers you have. The price ranges from $9/month for up to 1,000 subscribers to $300/month for up to 50,000 subscribers. Enterprise packages are available for more subscribers.

Wrap it up, Dustin.

As far as email providers go, Moosend is a great choice for those who are looking for more control over their workflows and resources. The email automation capabilities are impressive and the platform is easy to use, even for those with no prior experience with an email marketing tool. Plus, the price is very reasonable, especially considering all of the features of marketing automation that it provides to cater to your business's complete customer profiles.

I hope you have some great takeaways for this Moosend review. If you are still shipping, check out more options in email marketing software here.

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