Omnichannel marketing automation platform…now that is a mouthful. In an industry that can be confusing (even to marketers), Omnisend stands out as a thought-leader and an emblem of innovation.
The Omnisend software facilitates B2B and B2C industries’ marketing campaigns via a seamless network of advanced functionalities.
Onminsend’s best feature is its centralization of features. It allows companies to streamline their digital presence, SMS messages, and email marketing from a single platform.
The tool is now a popular name for facilitating companies in their automation, lead generation, and marketing journey.
The following Omnisend review will probe into some of its best features and limitations.
What is Omnisend?
Omnisend has recently emerged as one of the leading tools in the eCommerce and marketing automation sectors.
It is an intuitive omnichannel platform that first appeared on the scene back in 2014. Since then, it has evolved into one of the most trusted marketing automation toolkits available today.
Omnisend primarily specializes in eCommerce integrations and related functionalities. Its various packages make it a suitable offer for solopreneurs, small and large businesses, multinational companies, and customers across several industries.
With Omnisend, you get a hoard of well-designed in-built marketing templates to work with. Businesses can employ them for greater personalization and targeted outreach.
Here is live footage of a Hallmark junior marketer using Omnisend in a campaign:
Other than that, you get a comprehensive suite of automation features for audience segmentation, email marketing, and lead generation.
Omnisend also integrates seamlessly with some of your favorite outreach platforms, including Facebook Messenger and SMS marketing forums.
Other features of Omnisend allow you to create highly engaging and personalized content for your target audience and lead generation forms.
These forms can be your gateway to capturing more qualified leads. You can even pick your favorite kind of form to blend in with your marketing campaign: pop-ups, signups, etc.
As of yet, Omnisend offers automation features across the following different marketing forums
- Email marketing
- SMS marketing
- Facebook targeting
- Google Customer Match
- Web Push Notification
- Facebook Messenger and WhatsApp
Its reporting functionalities are supplemented with real-time dashboards and click maps providing businesses with most, if not all, of what they would need for robust multi-channel marketing.
Omnisend has been an industry favorite for a long time now, and for a good reason. But while the toolkit boasts some sound functionalities, the suite does come with its own set of limitations. Here are some crucial pros and cons of the marketing toolkit.
- Omnisend’s automated personalization feature is one of the best in the industry.It even allows you to add product descriptions and listings to your newsletter automatically.
- Most businesses will find the Omnisend interface to be incredibly user-friendly. Getting started is easy, and the software comes with a clean backend design.
- Users can send up to 2000 emails a month for free.
- Omnisend specializes in seamless integrations with popular eCommerce platforms.
- It also offers satisfactory customer service.
- There is a lack of diversity in its email design options and customization for holiday marketing.
- Omnisend may be a little slow in keeping its clients informed of its various updates. Such delays can lead to unnecessary confusion and kill the effectiveness of a company’s marketing campaign. Sometimes the users have to contact Omnisend’s support team for clarity.
- For every social media campaign, the data must go in from scratch which can be super annoying for users who are strapped for time.
Main features of Omnisend.
Omnisend offers users a host of valuable features, but below, we have listed some of the best.
Omnisend email marketing.
Omnisend offers an extensive email marketing automation functionality that allows businesses to create professional-looking emails in no time.
Its suite of email templates, while not too extensive, is enough for most use cases and its drag and drop email editor is pretty sleek.
You can use Omnisend’s email marketing suite with its “product picker” feature and automate product listings by choosing the items from your store.
Instead of manually feeding the data, you can bring the images, descriptions, and URLs directly from the store to your newsletters and emails.
Omnisend’s email editor is a breeze to work with. It is highly customizable and does not require any prior coding experience.
The software also allows you to reuse previously edited email templates for newer campaigns.
You can send welcome emails, confirmation emails, newsletters, and follow-ups as per your marketing journey.
Omnisend marketing automation.
Omnisend can both automate and personalize your marketing journey for practical sales conversions.
Its intuitive suite can identify and segment audiences at various points in your sales pipeline so you can send out meaningful messages that resonate with your readers.
Platform’s smart triggers ensure highly targeted marketing so you can connect with the same pool of customers that the email is designed for.
The software is designed to hit subscribers with welcome messages, order confirmation messages, follow-ups after cart abandonment, etc.
There are also in-built automation workflows. They work wonders in streamlining and automating your entire marketing funnel and save you an incredible amount of time.
Omnisend SMS marketing.
As stated earlier, Omnisend’s automated workflows allow you to engage in intuitive marketing across multiple channels.
Other than emails, you can also reach out to your customers through SMS marketing. This allows you to extend your outreach and tap into the less explored portals.
Omnisend’s customer intelligence.
Sometimes success is all your doing and you get to own it. But other times, that success was dumb luck…and you get to own that too!
With Omnisend’s advanced customer intelligence, you eliminate most of the complications that arise due to guesswork.
Using its analytic toolkit suite, segmenting, and valuable insights, users can make more informed decisions.
Its segmentation feature will divide your list into smaller, more manageable divisions. It is up to you to determine the baseline for these segmentations.
The divisions could be based on demographics, past shopping behavior, purchasing rates, interaction channels, campaign responses, etc. This goes a long way in empowering marketers through powerful personalization, which in turn boosts user engagement.
The software also generates insightful and intuitive reports around the users' behavioral patterns and customer engagement.
Needless to say, this feature is quite valuable in letting you have a feel for the consumer climate.
Omnisend reports are based on customer lifecycle, retention analytics, lead funnels, and product analytics.
For example, the reports on product analytics will highlight the items drawing the most interest and those that get left in the cart. This makes it easier to predict the success rates of your store items and product launches.
With Omnisend, you can set up native integrations across more than 30 popular apps from various sectors.
These include eCommerce stores, shipping and logistics, optimization, sales conversion apps, customer support, etc.
Shopify, Opencart, Magento, Woocommerce, Volusion, and Pretashop+ are Ominisend’s most popular integrations.
It’s a great feature that allows you to seamlessly carry over your automated marketing functions to your favorite platforms.
Maintaining uninterrupted workflow from marketing and sales conversion to shipping and follow-up is easier than ever.
Combining email marketing with influencer marketing can greatly increase your chances of success. Here are some of the best influencer marketing platforms.
Moreover, you can also find the right influencers for your brand using this guide.
How much does Omnisend cost?
Each one of Ominsend’s paid plans comes with a 14-day trial period.
Besides the paid plan, there is also a free plan for users who can settle with limited features.
Omnisend free plan.
Omnisend’s free plan is apart from their 14-day free trial. Its free basic plan is valid for 365 days. Users can send up to 2000 emails in a single day and up to 15,000 messages in a month.
For startups and businesses struggling with cash and are not in a position to commit to a paid marketing plan, this is the perfect opportunity to experiment and capitalize on marketing automation.
Omnisend Standard Plan at $16 per month.
The standard plan allows users to maximize the messaging limit to up to 12 times that of the free plan, generate automated reports and automate various workflows.
You can also track websites, use unlimited signup forms, create multiple accounts and get access to other customer support features.
Omnisend Pro Plan at $199 per month.
With the Pro Plan, you are entitled to all the features of the Standard package as well as other exclusive offers.
The message sending limit extends to 15 times that of the free plan. Users can create 50 different email segments, track user data from the past six months.
They can also send 30,000 push notifications per month; use SMS credits worth $99, third-party plug-ins, and other support features.
Omnisend Enterprise Plan (comes with a customized quote).
Omnisend’s enterprise plans offer all of the features included in the other packages plus a comprehensive suite of additional support features.
These include, but are not limited to, email account migration, custom IP addresses, deliverability support, and an unlimited number of emails and push notifications.
You also get a dedicated account manager, free SMS credits and access to tracking that extends back to the past eighteen months.
Omnisend for e-commerce: the best solution?
The other marketing channels are primarily built on their email campaigns and integrated with your favorite apps and platforms.
Its other great feature is the number of emails users can send per month.
Even in the Free Plan, you can generate up to an impressive 15,000 emails in a single month. It’s more than what most competitors are offering at the moment.
This feature alone makes Omnisend one of the best marketing toolkits for both small and large businesses.
Omnisend alternatives: which is the best email platform?
Here’s a list of some of the best Omnisend alternatives that are currently hot in the market.
Omnisend vs. Mailchimp.
Right alongside Omnisend, Mailchimp is another massive industry favorite.
Mailchimp has secured a formidable place in the marketing world for small businesses.
Like Omnisend, Mailchimp allows users to personalize their email campaigns, generate analytics and other cohorts of features to streamline their marketing process. Also, be sure to use a grammar checker tool before sending your emails.
Mailchimp offers smart triggers for social media notifications, personalized customer journeys, and messaging optimization.
It takes the lead in its array of 250 native integrations including most of your favorite eCommerce stores.
The pricing plans of the two are somewhat similar. However, where Omnisend takes the lead is its advanced reporting and segmentation.
All in all, their different specializations make them suitable for separate target audiences.
Omnsend is popular with eCommerce merchants, while Mailchimp, with its advanced user-friendliness, is more suitable for small businesses.
Omnisend vs. Klaviyo.
Klaviyo is another popular marketing automation platform that helps you build your customer journey from scratch.
Like Omnisend, Klaviyo is built for eCommerce businesses and performs considerably well in helping them create sales funnels.
Klaviyo offers decent personalization features for eCommerce marketing, API integrations, customizable emails, email automation, flexible signup forms, segmentation, advanced analytics, and tight integrations with Shopify.
On the downside, Klaviyo does not have a fixed pricing plan, and you will have to secure a custom plan based on the number of subscribers, emails, and other variables.
Usually, this has users ending up on the pricier side of the marketing automation sector.
Also, their advanced analytics may require a rigorous learning curve, unlike Omnisend.
What might make Moosend a more desirable alternative is its free plan that comes without an expiration date.
Unlike Omnisend, Moosend offers unlimited customer segmentation based on whichever variant is convenient to its free users. It also helps businesses with mastering their sales funnel and managing customer lists.
On the other hand, most positive Omnisend reviews complement the software’s advanced analytics and handy user interface.
Omnisend vs. GetResponse.
GetResponse is another affordable marketing solution for small businesses that is packed with most of the essential features.
It offers decent customization to businesses that help them generate a distinctive brand reputation.
As part of their robust suite of features, they offer a responsive email design, a powerful email builder, a landing page generator, and signup forms.
There’s also the A/B testing feature to fine-tune your campaigns.
On the downside, GetResponse does not offer a free plan.
There is a 30-day trial option for each of its paid plans except for the Enterprise package. Their cheapest plan begins at $10/month.
FAQ about Omnisend.
To fast-track your journey to the other side, here are the answers to your most common queries.
What is Omnisend?
Omnisend is an all-in-one, multi-channel marketing automation platform specially designed for eCommerce merchants.
It offers omnichannel messaging options, push notifications, eCommerce integrations, advanced analytics and segmentation for lead generation.
Who uses Omnisend?
Omnisend is most commonly used by small and medium-sized businesses (with a revenue range of one to ten million dollars).
However, it is also favored by many commerce and eCommerce businesses.
What is an Omnisend subscription?
You can subscribe to one of Omnisend’s paid or free subscription plans by registering an account with them.
What is the cost of Omnisend?
Omnisend offers four subscription plans.
You can subscribe to Omnisend’s Free Plan for 365 days, its Standard Plan for $16/month, the Pro Plan for $99/month, or get a custom quote to subscribe to its Enterprise Plan.
What does Omnisend provide?
Omnisend provides a whole suite of automation features. This includes email, SMS, and social media messaging, signup boxes, advanced analytics, reporting, segmentation, and valuable eCommerce integrations for seamless marketing, and sales conversion journeys.
What is Omnisend’s Most Valuable Feature for You?
Omnisend is an innovative digital marketing automation tool for startups, medium-sized and large businesses.
It offers users a comprehensive marketing suite for a holistic marketing and sales journey with ease of use.
Although the toolkit does not offer a free forever plan, it’s still on the affordable side when compared with many of its alternatives.
If you consider a trustable marketing automation platform, Omnisend may just be the right thing for you.
Remember, you can always opt for a free trial or the free basic plan and test the waters before making any actual investment.