You’re rocking it on YouTube.
Your view count is on an upward trajectory. And so are the likes and subscribes.
Indeed, you can now relax knowing that you’ve built yourself an impressive audience, right?
Not at all.
Getting people to watch your YouTube videos and subscribe to your channel is a difficult task for EVERY SINGLE VIDEO. And the fun never stops. Once you have an audience, you have a new and extremely important task: move as many of your YouTube subscribers as you can to your website.
In this post, I’ll show you why you need to do so and how to do it.
So let’s get to it, shall we?
Why should you migrate your YouTube subscribers to your website?
YouTube has over 2 billion active monthly users, making it one of the most popular platforms for content creators to reach their audience. In fact, YouTube is the second most visited website on the internet (only coming in second to Google).
As huge as the platform is, building an audience is all you should use it for. Don’t rely on YouTube to build relationships with your audience.
To do that, you must migrate them from YouTube to your website. Let me give you a few reasons why.
You don’t own the platform
One of the main reasons you must move your subscribers to your website is that YouTube is not your platform. Sure, you may “own” your channel, but the reality is that you’re only renting it from Google. If at any time Google decides to shut you down or change the way the platform is run, you stand a chance of watching all your hard work go up in smoke.
Besides, platforms come and go (remember Google+?). And when they go, your audience disappears into thin air.
Especially if you run a money-making website, being in control of the platform you use to communicate with your audience is important.
YouTube can shut you down for any reason
Youtube can shut your channel down for any reason, at any time.
I have seen it happen to dozens of influencers. One day they 100,000+ subscribers and an engaged audience. The next day, their channel is gone and that loyal audience just sees this:
Youtube is the judge, jury, and executioner for what constitutes a violation of their terms of service (which is constantly changing). Three strikes and you're out. Those three strikes could come on three consecutive days.
Sure you can appeal and plead your case, but even if you win, it will take months to get your channel live again.
You can’t build meaningful relationships on YouTube
Another reason you must migrate your YouTube subscribers to your website is that it’s impossible to create meaningful relationships with YouTube subscribers.
Sure, they may interact with you by liking your videos and commenting, but that’s as far as it goes. Establishing proper two-way communication is impossible. However, when you move your YouTube subscribers to your website, you can easily do that.
YouTube is a means to an end
Building an audience on YouTube should not be your end goal. It must be a means to an end. You must use YouTube to achieve your other business goals. And to do that, consider YouTube to be a part of your sales funnel you use to drive people to your website. It’s particularly a great tool for affiliate marketing websites as you can use it to showcase your products.
However, don’t succumb to the temptation of leaning too heavily on it to build your business. Remember, you don’t control the platform.
Bottom line: Get your audience migrated before all your efforts disappear overnight.
If you don’t have a website yet…
You are in luck! I’ve been building websites for myself and clients for the last 8 years. I’ve gone through LOTS of failure and growing pains during this time. I’ve constructed what I think is the best tech stack to launch your affiliate website today.
Here are the necessary steps you need to do:
- Buy a URL
- Buy hosting
- Buy email service
- Install WordPress
- Install appropriate plugins
- Apply proper setup
With all these steps, you have a ridiculous amount of choices on the internet. I’ll give the quick and dirty solutions: my personal favorite and a popular alternative.
Buying a URL & Hosting
If you want to make your life as easy as possible, buy your URL and hosting in the same spot. This will save hours of your life figuring out where to point your URL to and which servers you need to be on. This is a headache that is not worth saving $15 a year.
Dustin’s choice: Cloudways. I started out on WP Engine (when I worked there and it was free), but once I had more than one site, this became too costly. Cloudways hosting is cheap, the servers serve their purpose, and the customer support is solid. I would suggest buying the Managed WordPress solution. URL will be $15/year and hosting will be around $7/month.
Alternative: Namecheap.com. Cheap URLs, but you will have to learn how to point them to your host.
Buying email service
One of the most important aspects is collecting email addresses of your readers. There are lots of reasons to collect email addresses, but the most important is building an intimate relationship with your audience. Let your subscribers hear from you more. To do that, you have to collect the email using one of these tools.
Dustin’s choice: GetResponse. I have been using this service for years and have been very satisfied with the service, customer support, & affordable pricing at $13/month. Best of all, their product development team keeps making the service better and the price stays the same.
Cloudways makes this part super simple. Whichever hosting solution you go with, check out their documentation for this part.
Install appropriate plugins
I have spent years in the WordPress community and have seen dozens of plugins come and go. With 55,000+ plugins to choose from, it is important to choose plugins that update regularly and have good ratings in the WordPress Plugin Directory.
Here are a few plugins and themes to help you build your website (especially if you want to monetize it):
- Theme: Astra (freemium).
- Design/layout: Elementor (freemium).
- SEO: RankMath (freemium).
- Caching: WP Rocket.
- Image optimization: ShortPixel.
- Graphics: Visme.
- Affiliate link management: Pretty Links.
- Backup: Your hosting solution should offer this, choices vary.
Apply proper setup
Armed with these tools, you’ll be able to set up your affiliate website in no time. And then the fun begins—migrating your YouTube users to your website.
If you are interested in step by step tutorials on how to build this out, check out WP Affiliate Suite for a very affordable online course, complete with WordPress templates.
If you are interested in farthing your education, check out this list of best affiliate marketing courses that I believe are giving great value for the price.
How to migrate your YouTube subscribers to your website
Now that you know why you must migrate your YouTube subscribers to your platform, let’s quickly dive into how you can do that.
Drive YouTube traffic to your website
The first step to migrating your YouTube subscribers to your website is quite obvious — you must send them to your website.
But how do you do that?
The first thing you must do is to include a link to your website in your profile. You must also include it in the description of every video. Mention your website in every video and encourage your subscribers to visit it.
Simple as it sounds, a simple ask may be all you need. If your audience enjoys your video content, they’ll likely be interested in checking out the content you have on your website.
Another way of encouraging YouTube viewers to visit your website is by interacting with them in the comments section. Use every opportunity you get to answer questions with a link to a relevant blog post on your website. This will encourage the commenter and other viewers to check out your website to learn more.
Hook your website visitors with a juicy offer
So what do you do with the people who visit your website?
Encourage them to subscribe by giving them a juicy offer.
To do this, research your audience and find out what their most significant pain point or aspiration is. Fortunately, YouTube can help you with this. Simply find the videos that have the most views, likes, comments, and shares. These are indicators of the kind of content that resonates with your target audience the most.
Once you’ve discovered what your audience is looking for, create a resource that they’ll find valuable. Give your resource to them in exchange for their email addresses.
What kind of resources should you create and offer to your website visitors?
A few examples of great lead magnets include:
- An eBook
- Email course
- Toolkit/resource list
The key to creating a resource your audience will love is to understand what they need help with. Create a resource in line with what they need, and they’ll lap it up.
Promote your offer in your videos
Not everyone will follow your links (in your video descriptions, profile, or comments) to your website. That’s why you must put a link to your offer in every video. Promote your offer in your videos and encourage your viewers to follow the link to get it. The more you talk about the benefits your viewers will get from the offer, the more your YouTube subscribers will want to check it out.
Tying it all together
So what happens when your YouTube subscribers express interest in your lead magnet?
They give you their contact details in exchange for your resource.
Two valuable tools you’ll need for this are:
A Landing Page or Form Builder
Use a landing page builder to create a landing page where your YouTube subscribers will fill in their information in exchange for your lead magnet. Make your form easy to fill by requiring only the essential information — name and email address.
An email service provider (ESP)
An ESP is a platform that helps you store and manage your database of email subscribers. There are many ESPs you can choose from that range from free and simple to paid and flexible.
Once your YouTube viewers have visited your website and have signed up for your offer, it becomes easy for you to build a meaningful relationship with them. You can do this by sending them email newsletters and updates of what you’re doing both on your website and YouTube channel.
Migrating your YouTube subscribers to your website — It’s not an option
As much as YouTube is a great platform, you mustn’t rely solely on it to help you achieve your goals. No matter the focus of your website, you can use YouTube to market your products or services. But make sure to convert your YouTube subscribers into website subscribers as well.
Who knows, one day YouTube may shut down.
And when that happens, you won’t have any way of keeping in touch with them. All your hard work will be lost. That’s why you must make sure you move your subscribers to a platform you own and control — a platform like your website.