Partnerships are a great way to take your business to the next level. You can access new products, market your services to a broader range of audiences, increase sales, or build customer loyalty through partnerships.

Do you have the right technology partner to facilitate those relationships? Impact.com is a partnership management platform that provides services to manage and optimize all types of partnerships including affiliates, influencers, B2B, and more through every stage of the business cycle.

Impact.com ranks high in my best affiliate marketing software guide for good reason. In this blog post, we will discuss, what Impact.com offers to you, how Impact.com is beneficial when it comes to business partnerships, and what Impact can do for your company.

*FTC Disclosure: This article may contain affiliate links. The recommendations below are based on my first-hand experiences and I earn a small commission at no cost to you. You can read my full affiliate disclosure in my privacy policy.

What is Impact.com?

Impact.com is a company dedicated to simplifying the way businesses manage and optimize all types of partnerships —including traditional rewards affiliates, partner influencers, commerce content publishers, B2B & more.

The powerful purpose of the company-built platform makes it easy for enterprises to create amazing experiences with brands while scaling their ecosystem by managing affiliate programs on behalf of partners in different industries across several countries without having any technical skills or past experience needed whatsoever.

Key Features.

There are 15 key features when looking at an affiliate tracking solution. Some categories hold more weight than others. Here is my 100-point scale ranking this top platform.

• Tracking Success (10 points)
• User Interface (UI)(10 points)
• Pricing (10 points)
• Reporting (10 points)
• Billing Solutions (5 points)
• Merchant Onboarding (5 points)
• Client Support (5 points)
• Attribution Flexibility (5 points)
• User Experience (UX) (5 points)
• Publisher Support (5 points)
• Recruitment tools (5 points)
• Resource Documents(5 points)
• Clientelle (5 points)
• Uptime(5 points)
• Publisher Base(5 points)
• Fraud Monitoring(5 points)

Tracking Technology – Score = 10/10.

Impact was developed by industry leaders that saw an opportunity to build a more flexible solution for affiliate marketing tracking. By adapting to the needs of companies, they have created a truely epic tracking solution.

Impact has a focus to drive significant growth by managing and scaling all types of partnerships. Their Partnership Automation™ adapts to all forms of referral partnerships through a great mix of automation and personalization of the partnership life cycle.

User Interface (UI) – Score = 10/10.

Another perfect score here for the perfect interface. Impact is consistently updating its UI to be cleaner and more organized than its competitors.

The main categories that affiliate managers normally use are easy to find and friendly to use. Things like reports are easy to find.

Reporting – Score = 9/10.

Speaking of reports, imact.com has a great offering for advertisers and publishers alike. Create reports with all the KPIs that your heart desires and download them.

If you want to really up your game for executives, buy the Affluent add-on

Pricing – Score = 7/10.

What used to be a strength of their growth, Impact made their way to the top of tracking royalty by undercutting CJ and Pepperjam pricing. However, since they are now selling a top-notch product, they can now put on a big price tag.

The company has not made any information about pricing publicly available but advises those interested parties who would like more info to simply contact them directly via their demo form.

You can request an informational demo that will give you all the information necessary on how best to utilize and maximize these tools for your company.

What we do know is that Impact.com offers a wide range of commissions for its affiliates, including cost-per-acquisition (CPA), cost-per lead (CPL), cost-per download (CPD), and many more. You get the implementation you want and Impact radius then adjusts their pricing model around your needs.

Billing Solutions – Score = 4/5.

Client Support – Score = 4/5.

Merchant Onboarding – Score = 2/5.

This is Impact's biggest hit. I have heard the same story over and over through several industry friends: Impact's implementation process takes too long. I've also seen it first hand.

Slow onboarding is frustrating for affiliate managers since they have to keep reporting the delays to the executives. And the executives don't want to hear excuses; they most likely have expectations of immediate success. A good affiliate manager knows how to temper the expectations, but this long process isn't helping.

It's not even Impact's fault. Their product is very popular right now, and so is affiliate marketing. So sales reps are selling faster than the onboarding team can handle. However, they are making great employment hires to alleviate this backfill.

The good news is that Impact radius knows how to get the tracking right and set the program up for success, exactly the way you want it.

Attribution Flexibility – Score = 4/5.

User Experience (UX) – Score = 4/5.

Publisher Support – Score = 4/5.

Recruitment tools – Score = 4/5.

Resource Documents – Score = 4/5.

Clientelle – Score = 4/5.

Uptime – Score = 4/5.

Publisher Base – Score = 4/5.

Fraud Monitoring – Score = 4/5.

Data Lab makes it easier to create reports with customizable filters, charts, and more.

Plus it has a drag & drops functionality so there's no need to export data sets into other formats like PowerPoint – just edit on the fly with ease thanks to its customizable environment.

Deep linking.

Deep linking on mobile devices simply means sending a user to a specific location within an app and deferred deep-linking does this through the installation process. The first time they open it, you'll redirect them directly into your product pages. This process allows for a simpler and more seamless user journey that will naturally lead them back into whatever purchase or engagement option was desired from the start!

Discover: recruit publishers and creators.

With so many partners to choose from in the digital space, it can be difficult for many companies which are looking at scaling up and optimizing returns on their investment. Discovery from Impact.com is a tool that helps you connect with great publishers/creators and build strong partnerships using key criteria such as audience fit or profitability potential with just one click.

New  API portal.

With the new API portal, impact.com has taken a major leap towards improving its customer experience by adding features such as suggesting edits and built-in search functionality that was previously only available through external websites or third-party tools.

Forecasting and Anomaly Detection.

With the new reports from Optimize, you can finally predict what's coming next and make sure your business is prepared. The three separate forecasting tools are: Forecast by Partner; Performance with Anomaly and Detection summary (which gives an indicator when there may be issues); And a more in-depth look at performance over time through Trends Analysis which correct data about how different factors affect these metrics. All historical data and seasonal trends to forecast performance up to 90 days out.

Search Compliance.

All brands on our platform will be able to easily connect with trustworthy partners while also saving themselves from pesky remediation requests or automated emails—all in one user-friendly interface.

Impact.com Pros.

• Comprehensive Tracking – The comprehensive tracking system will help both affiliate marketers and advertisers combat cookie blocking, while also helping them keep an eye on buyer activities data across devices or channels.
• Branded Interface – Link up with a private and exclusive merchant that is not listed in the public marketplace to offer your product or service exclusively.
• Automatic Workflow –Impact.com enables affiliate marketers to ditch the manual workflow with powerful data tracking, electronic contracting, and automated payment processing.
• Cross-Device Tracking – you can now track and analyze buyer interaction data across multiple devices, which is a great way to see what works best for your customers. Cross-Device Tracking will allow you to make sure that the right ads are delivered at just the perfect time.

Impact.com Cons.

• Take fees in withdrawal – It's possible that you will be charged fees when withdrawing from impact.com.
• Low commission rate  – Impact.com has a low commission rate which means you won't pay much for every sale.

What type of companies is Impact good for?

Impact radius is good for companies that require sales and leads for the revenue of their business. The partner marketers heavily focus on the marketing of the brand and generating traffic, leads, and sales. Lots of companies in various industries use Impact radius including retail, digital ticket, travel, or streaming services.

Impact.com Alternatives.

There are 50+ affiliate tracking software companies out there, but very few are on the same level as Impact Radius. I'll drop a few of my other go-to solutions.

Impact.com vs AWIN.

AWIN is an affiliate marketing platform that helps your enterprises manage, link with the marketers, and empower your business partnerships. AWIN provides services to a company for advertisers, agencies, and publishers.

AWIN has all of the tools you need to analyze your affiliate conversion rates. You'll be able to track which products convert best, how long it takes them click-to-buy, and more! With this information in hand, we can identify our most profitable partners so they don't go unnoticed anymore – or offer incentives like free shipping just for those who drive traffic through their links on social media sites.

Let’s take a look at some of AWIN’s most prominent features:

• The Awin Access program: A win-win partnership for all involved! It was created to help freelancers, startups, and smaller businesses compete on a more level playing field.
• Coupon attribution service- so that even without an affiliate cookie being present our algorithms will still track their behavior and find out if there are any coupons available for them.
• The most comprehensive and up-to-date resource center for all of your affiliate marketing needs, including live chat support. You can also get help via email or phone.
• With its innovative features like identifying viral influencers, you can find out where potential customers are getting information from and how they're influenced by others before making purchases.

Impact.com vs Partnerstack

Partnerstack is an affiliate marketing platform that helps you find your business partner and take advantage of business partnerships that include increases in sales, leads, or conversions. This platform is built for B2B Saas services. Partnerstack finds you the partnerships, and as a business partner, you can help brands with solutions that can help you to manage from the sales to program management, referrals that generate leads, and affiliates that market the brand's services or products.

FAQs.

Is Impact.com Legit?

Impact radius has huge popularity among affiliate marketers! The extra functionality of this platform makes it more trustworthy and legitimate worldwide, especially when compared to other networks such as ClickBank or Digisotre24, etc.

What brands are on Impact.com?

Some of their brands are:

Some of their brands are:

• Ticketmaster
• Fanatics
• Samsung
• Secret escapes
• Fubo tv

They have over 1500+ brands on their platform, making it one of the most comprehensive networks when it comes to available affiliate programs.

Is Impact.com an affiliate network?

Impact is a platform that helps you to connect with influencers, publishers, and bloggers with brands to create sponsored content for each other's sites in exchange for money or products/services which has been steadily growing since its founding just over 10 years ago. In addition, Impact.com also provides insights into what kind of adverts might work well based on certain keywords searched.

How do I get approved by Impact.com?

You have to fill out the form with information about your brand that including contact information, company detail, and payment information. After you submit the form, Impact radius experts will review your form carefully which usually takes a bit of time, and would contact you for in-depth counsel.

Wrap it up, Dustin!

Affiliate marketing is a great way to make money online without having to invest any of your own. And Impact is one of the best networks out there, hands down. With over 1500+ brands available to choose from and their helpful tools and resources, it's easy to see why people sign up today to find their business partner.

I hope this article has helped clear things up for anyone wondering about the Impact.com and how it can benefit your business and brand. If you have any questions, feel free to leave a comment below! Thanks for reading!