If you’re trying to learn how to earn money on TikTok, you aren’t alone. TikTok is growing by leaps and bounds, with more brands, influencers, and users joining the platform every day. And a large number of these users hope to make money by posting on the platform.
Making money on TikTok isn’t necessarily as simple as it might seem. However, there are a few key tips you can follow to boost your earnings from the app. Here are five ideas that’ll help you learn how to earn money on TikTok in 2021.
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How to Earn Money On TikTok?
There are 5 main ways that TikTok influencers can earn money on TikiTok:
- Affiliate Marketing.
- Partnership through Sponsorship.
- TikTok Creator Fund.
- TikTok Ads Platform.
- Hybrid Partnerships.
Each type has it's own pros and cons, and the earning potential
#1. Affiliate Marketing.
Did you know you can use TikTok for affiliate marketing? It’s true: You can upload videos to TikTok and use them to direct your audience to affiliate links on your blog or another social platform. If you have a business TikTok account, you can add an affiliate link in your profile or in the video description, effectively monetizing your audience.
Many brands choose to make a TikTok demonstrating how to use their product. From there, viewers are directed to an affiliate link. Basic TikTok marketing tactics like appropriately using hashtags will expand your reach so more people can see your affiliate marketing videos.
My #1 choice may not surprise you since I'm such an affiliate marketing nerd, but TikTok affiliate marketing is going through a huge boom!
And the biggest reason to try affiliate marketing: Uncapped potential to earn money on TikTok. The better the sales pitch you have for a product, the more money the influencer can potentially earn.
#2. Partner through Sponsorship.
Influencer marketing is a mutually beneficial partnership where an influencer creates content advertising a brand’s product or service. If you aren’t sure how to find brands to partner with, or if you’re a brand looking to partner with influencers, you can use a TikTok search engine like InfluenceGrid to seek out potential partnerships.
As you get started with an influencer campaign, use tools like a TikTok money calculator to calculate an estimate of how much a certain influencer might charge. It’s important to stay on budget as you get started with your campaign. After all, you want to ensure you’re making a profit.
The most successful of these types of campaigns are those that look and feel natural. If the influencers style and audience is a good match for the brand, these types of sponsored ads can be highly successful.
#3. TikTok’s Creator Fund.
The TikTok Creator Fund rewards content creators for posting videos on the platform. With this program, creators receive funds from TikTok based on a variety of factors from their videos, including:
- Number of views
- The authenticity of those views
- Level of engagement on the content
- Whether the content is in line with TikTok’s Community Guidelines and Terms of Service
You can apply to the Creator Fund within the TikTok app if you meet the following criteria:
- Are based in the US, UK, France, Germany, Spain or Italy
- Are at least 18 years old
- Have at least 10,000 followers
- Have at least 100,000 video views in the last 30 days
- Have an account that fits with our TikTok Community Guidelines and terms of service
#4. TikTok Ads Platform.
TikTok’s Ads Platform lets creators develop advertisement design that drives real results. Start by creating an ad campaign. You can select from objectives including traffic or app install. Then create ad groups within your campaign. One ad group can either have multiple ads, or just one ad. TikTok provides you with video editing tools to make it easy to design your ads.
Biddable ads require a $500 minimum campaign spend. Other types of ads include hashtag challenges or brand takeovers. These are more expensive. You can get started with your ad campaign on the TikTok For Business homepage. Ads can potentially be a lucrative option to how to earn money on TikTok.
#5. Hybrid Partnerships.
My most suggested solution on how to earn money with TikTok is to create a hybrid partnership with the brands you work with. Hybrid partnerships combine three main components:
- free product.
- affiliate commissions.
- upfront sponsorship.
Influencers are busy people. Writing, creating, shooting, and editing videos can be time-consuming. So influencers that have a certain level of reach have earned the right to upfront sponsorship money to be paid for their efforts for integrating a brand's products.
But going full sponsorship money is a bad decision. If you believe in your creativity, then having the uncapped earning potential of affiliate marketing will help you earn much more money in the long run.
Some campaigns are based on tutorials, with influencers demonstrating how to use your product. Others rely on certain effects or sounds. And many influencer campaigns on TikTok also incorporate promo codes so customers can save a small amount of money if they make a purchase.
How To Become Successful On TikTok.
If you want to learn how to earn money on TikTok, there are a few additional key tips you should follow to be successful.
The first one is to be authentic. Don’t act fake or try to create an image. Your followers will see right through that. Just be genuinely yourself and people will appreciate your transparency.
Another important tip is to establish your niche. By selecting a niche, TikTok users who are interested in what you have to post will be able to find you more easily. You can choose from TikTok niches like:
Once you’ve zeroed in on your niche, be consistent. Your TikTok followers should be able to rely on having new content from you on a regular basis. It’s generally recommended to post once a day on TikTok. While it will certainly take an investment of time to come up with new video ideas, it will be worth it as your account starts to grow.
Finally, if you need more inspiration on how to be successful on TikTok, look to popular creators and analyze what’s working for them. Start with the highest-earning TikTok accounts in 2021.
Top Earners On TikTok In 2021.
Addison Rae earns $5 million a year on TikTok. After joining the app in 2019, Addison became popular by uploading dance videos to trending songs. She currently has over 85 million followers. Addison’s TikTok success has also led to a plethora of other opportunities, including film roles, partnerships with companies like Reebok and American Eagle, and her own makeup line.
Charli D’Amelio earns $4 million a year on TikTok. A normal teen from Connecticut, Charli grew in popularity thanks to her dance skills and the videos she posted consistently on the app. She has over 126 million TikTok followers. For a time, she was part of the Hype House (a TikTok talent incubator) in Los Angeles.
Dixie D’Amelio, Charli’s older sister, earns $2.9 million a year on TikTok and has 55 million followers. She also got famous through TikTok dance videos. Since then, she has launched a music career, releasing singles and signing a record deal.
Loren Gray makes $2.6 million on TikTok a year. A TikTok veteran, Gray has been using the platform since she was in middle school — back when the app was still Musical.ly. She now has 54 million followers. Gray started out by making lip sync videos on TikTok and now has her own music career.
Teenager Josh Richards makes $1.5 million per year on TikTok. Richards started making TikTok videos in early 2017 and now has almost 26 million followers. He posts a variety of content that includes lip sync videos, humorous skits, and dance videos.
Wrap it up Dustin
I'm just scratching the surface on the types of ways you can learn how to earn money on TikTok in 2022. As this young social platform continues to evolve and grow, influencers will continue to find new creative ways to cash in on their influence.
If you are looking to find the right influencers for your brand, check out this post on the best influencer marketing platforms.