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12 Best Social Media Management Tools for a Winning 2024 Strategy

By Dustin Howes
May 24, 2024

Ever felt like you're spinning plates trying to keep up with the demands of affiliate marketing on social media?

You're not alone. Finding the best social media management tools turned my chaos into order. Gone are the days when I'd sweat over content creation, analytics, and engagement. Now, it's about working smarter, not harder. In this blog, I'm opening up about the hurdles that almost had me beat and the smart strategies that changed the game for me.

These tools aren't just helpful; they're my strategy for bringing engagement and conversion together. Let's walk through how these essential tools can switch your mode from surviving to thriving in the hustle of affiliate marketing.

What Is a Social Media Management Tool

A social media management tool is a software designed to help individuals and businesses efficiently manage their online interactions and content across multiple social media platforms from one central dashboard. It streamlines scheduling posts, monitoring engagements, and analyzing performance metrics, making it easier to maintain a consistent and active social media presence.

These tools often offer features like automated publishing, analytics reporting, and the ability to respond to comments and messages, consolidating various tasks that would otherwise require manual effort and multiple platform logins. By using a social media management tool, marketers can save time, increase their productivity, and enhance their strategies based on data-driven insights.

Features to look for:

  1. It should use AI to optimize posting times and analyze engagement.
  2. A content calendar must centralize planning for consistent presence.
  3. It should have a social inbox consolidating messages from all accounts.
  4. Blog content integration should effectively widen social media reach.
  5. Approval workflows must enable team collaboration and content quality control.
  6. Automated scheduling and publishing ensure an active online presence.
  7. It should offer analytics to refine strategies and boost engagement.
  8. Managing multiple accounts through platforms to enhance its capabilities.

By incorporating these features, a social media management software becomes a powerful ally in navigating the complexities of digital marketing, making it an indispensable tool for any team looking to elevate their social media game.

The 12 Best Social Media Management Tools for a Winning 2024 Strategy

1. SocialBee

Best for social media scheduling tool

best social media management tools

I've found SocialBee to be one of the best tools for managing social media. Its user-friendly interface makes it easy to navigate, which is a big plus for me. I can craft and customize captions, schedule content, and even analyze my social media performance all in one place. This level of control and efficiency is exactly what I need to keep my social media strategy on track.

Another reason I recommend SocialBee is the AI Post Generator. It's a game-changer for creating engaging content quickly. With my busy schedule, being able to generate posts that capture my audience's attention without spending hours brainstorming is invaluable. Plus, the ability to manage comments and DMs efficiently saves me so much time that I can invest elsewhere in my business.

Check our demo here:

Features of SocialBee:

  1. Customizable content categories for organized posting.
  2. Automated posting schedules save time.
  3. Analytics track performance effectively.
  4. Content recycling maximizes post value.
  5. Social inbox centralizes communication.

Pros and cons of SocialBee:


  • Intuitive, user-friendly interface.
  • Efficient content scheduling tools.
  • Comprehensive analytics for insight.
  • Time-saving content recycling feature.
  • Centralized social inbox management.


  • Can be pricey for small businesses.
  • Steep learning curve for new users.
  • Limited deeper analytics insights.

SocialBee's Pricing:

For standard user

For agency

Check out their full pricing options here

SocialBee's pricing kicks off at $19 per month, offering a range of plans to suit various needs and budgets. They also offer a 14-day free trial, which is fantastic because you don’t need a credit card to start. This trial is a great way to explore all features and determine if it’s the right fit for your social media strategy.

Free Trial: 14-days

2. Sendible

Best for streamlining content scheduling and posting.

Sendible's intuitive dashboard consolidates all my social media platforms into one, making it easier to monitor and manage. With Sendible, scheduling posts across different channels has become a walk in the park, ensuring I'm always on top of my content calendar. The tool's robust analytics feature gives me deep insights into my campaigns' performance, helping me tweak my strategies for better results.

For those overwhelmed by managing multiple social accounts and seeking ways to automate their workflow efficiently, Sendible offers a seamless solution.

Features of Sendible:

  • Unified social media dashboard.
  • Advanced scheduling and automation tools.
  • Detailed analytics and reporting.
  • Integration with major social networks.
  • Content recommendation and curation.

Pros and Cons of Sendible:


  • Centralized management
  • Powerful scheduling
  • Insightful analytics
  • Broad integration
  • Efficient automation


  • Complex for beginners
  • Costly for startups
  • Limited free features

Sendible's pricing:

Check out their full pricing options here

Sendible's pricing is structured to accommodate businesses of all sizes, offering a range of plans with various features. Whether you're a solo entrepreneur or part of a large marketing team, there's a plan tailored to your needs. A 14-day free trial allows potential users to explore Sendible's full capabilities risk-free.

Free Trail: 14 days

3. SocialPilot

Best for planning and scheduling social media content.

best social media management tools

I find SocialPilot to be a lifesaver for handling my social media. It's straightforward, letting me manage multiple accounts without a hitch. The analytics and collaboration tools are top-notch, giving me insights and making teamwork a breeze. Especially for someone like me juggling various platforms, SocialPilot streamlines everything. It’s affordable, too, making it an excellent tool for small businesses or anyone keen on boosting their social media game without breaking the bank.

Features of SocialPilot:

  • Handy Social Media Calendar.
  • Smart AI Assistant feature.
  • Efficient Team Management options.
  • Detailed Advanced Reports.
  • Useful Browser Extension.

Pros and cons of SocialPilot:


  • User-friendly
  • Detailed analytics
  • Encourages teamwork
  • Bulk post scheduling
  • Rich content library


  • Fewer integrations
  • Learning takes time
  • Complex features

SocialPilot's Pricing:

Check out their full pricing options here

SocialPilot’s plans are designed to be affordable, catering to various business sizes with a selection of features. Whether you’re a solo entrepreneur or a growing agency, there’s likely a plan that fits your budget.

Free Trial: 14-days

4. Loomly

Best for streamlining social media management.

Loomly has been a game-changer for my social media strategy. Not only does it simplify the management process, but its user-friendly interface ensures that creating and scheduling content is a breeze, even for those who aren't tech-savvy. This tool has allowed me to efficiently plan out posts in advance, freeing up more of my time to focus on other aspects of my business. The collaboration features are a lifesaver, enabling my team and me to work together seamlessly, no matter where we are.

Furthermore, Loomly's advanced analytics and reports offer deep insights into our social media performance, helping us understand what resonates with our audience so we can optimize our strategy accordingly. Its comprehensive notifications system keeps me updated on every phase of the content cycle, from initial creation to final approval and posting. For anyone overwhelmed by the complexities of managing multiple social media accounts or looking to enhance team collaboration on content creation, Loomly stands out as an exceptional solution.

Features of Loomly:

  • Efficient post planning and scheduling.
  • Easy collaboration and approvals.
  • Organized content calendar and library.
  • Seamless integrations with various platforms.
  • Comprehensive analytics and reports.

Pros and Cons of Loomly


  • User-friendly
  • Simplifies content
  • Great collaboration
  • Detailed analytics
  • Good integrations


  • Limited customization
  • Steeper learning curve
  • Overwhelming features

Loomly's Pricing:

Check out their full pricing options here

Loomly offers a variety of pricing plans tailored to different needs, providing a good balance between cost and the included features. The value offered at each price point is competitive, making it accessible for businesses of all sizes.

Free Trial: 15 days

5. Iconosquare

Best for in-depth analytics and scheduling.

Iconosquare has revolutionized the way I manage social media, transforming what was once a complex task into a streamlined and insightful process. The platform's dashboard stands out by offering clear, actionable insights that enable me to make informed, data-driven decisions with ease. Its innovative features, such as AI-powered content inspiration and a comprehensive group calendar view, have significantly improved the efficiency of planning and scheduling content across various social media platforms. This not only saves time but also ensures that our social media strategy is cohesive and well-coordinated.

Furthermore, Iconosquare excels in simplifying the content approval process, fostering enhanced collaboration among team members. This feature is invaluable for teams looking to maintain a high level of content quality while working together seamlessly. The platform's ability to streamline workflow and provide deep insights into social media performance makes it an indispensable tool for anyone aiming to elevate their social media presence. Whether you're looking to refine your strategy with detailed analytics or improve team collaboration, Iconosquare stands as an exceptional choice that can meet and exceed your social media management needs.

Features of Iconosquare:

  • Advanced analytics for performance tracking.
  • Content scheduling across multiple accounts.
  • AI-powered content and caption inspiration.
  • Easy team collaboration and approval process.
  • Competitor analysis and brand monitoring.

Pros and Cons of Iconosquare:


  • Comprehensive analytics
  • Multi-platform scheduling
  • Team collaboration tools
  • AI content inspiration
  • Competitive pricing


  • Steep learning curve
  • Limited free plan
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for

Iconosquare's Pricing:

Check out their full pricing options here

Iconosquare offers competitive pricing with access to all features across plans, ensuring you get value for your money. Plans are designed to cater to different needs, from individuals to large agencies, providing flexibility.

Free Trial: 14 days

6. Buffer

Best for scheduling and managing social media posts across multiple platforms.

best social media management tools

Buffer makes managing my social media so much simpler. With it, I can schedule posts ahead of time, which is a huge time-saver. It's also really straightforward to use, so I don't get bogged down trying to figure things out. Plus, its analytics help me understand what's working, so I can do more of that.

For anyone struggling to keep up with their social media, I'd definitely suggest giving Buffer a try. It's like having an extra pair of hands helping you out.

Features of Buffer:

  • Schedule posts across platforms easily.
  • Analytics tools track your success.
  • Team collaboration tools included.
  • Plan content with a content calendar.
  • Monitor social media performance effectively.

Pros and cons of Buffer:


  • User-friendly
  • Time-saving
  • Good analytics
  • Team features
  • Affordable


  • Limited free features
  • Steeper pricing tiers
  • Basic analytics

Buffer's Pricing:

best social media management tools

Check out their full pricing options here

Buffer's plans start at just $15 a month, offering a range of features including scheduling, analytics, and team collaboration. They've designed their pricing to accommodate different needs, from individuals to larger teams.

Free Trial: 14 days

7. Pallyy

Best for unified social media management.

I've been using Pallyy for my social media tasks and must say, it's like having a Swiss Army knife for social media management. The platform's ability to schedule posts across multiple social networks from one dashboard has streamlined my workflow incredibly. It's the ease of replying to messages and comments from a unified inbox that really makes Pallyy stand out for me. Their approach to listening and quickly implementing features requested by users, such as alt text for images, showcases their commitment to accessibility and customer satisfaction.

Features of Pallyy:

For anyone looking for a comprehensive yet straightforward tool to manage their social media presence, Pallyy is a top recommendation.

  • Cross-platform post-scheduling.
  • Unified social media inbox.
  • Comprehensive analytics dashboard.
  • Biolink feature for centralized online presence.
  • Team collaboration and management tools.

Pros and Cons of Pally:


  • Easy to use
  • All-in-one dashboard
  • Stellar support
  • Quick feature updates
  • Remote-friendly


  • Single plan option
  • Additional cost for teams
  • Specific to social sets

Pally's Pricing:

Check out their full pricing options here

Pallyy offers a straightforward pricing structure at $18/month per social set, making it accessible and affordable. If you're working in a team, there's an extra charge of $29/month per user, which still provides great value considering the features offered. A free trial is available, allowing you to explore Pallyy's capabilities without needing to commit immediately.

Free Trial: 14 days

8. Keyhole

Best for advanced analytics and tracking.

Keyhole has proven to be an essential asset for my social media strategy, especially with its robust analytics and hashtag monitoring features. It demystifies the intricate world of social media metrics, enabling straightforward measurement of my campaigns' effectiveness across various platforms. Its capacity to provide immediate insights into audience behaviors and trends empowers me to refine my strategies promptly.

If you're looking to enhance your grasp on social media intricacies and utilize this understanding to improve engagement and growth, Keyhole stands out as a premier option.

Features of Keyhole:

  • Real-time hashtag and keyword tracking.
  • Influencer tracking and analytics.
  • Detailed performance analytics dashboard.
  • Competitive analysis tools.
  • Social media account optimization insights.

Pros and cons of Keyhole:


  • Powerful analytics
  • Real-time tracking
  • Influencer insights
  • Competitive analysis
  • User-friendly interface


  • Pricey plans
  • Steep learning curve
  • Basic free option

Keyhole's Pricing:

Check out their full pricing options here

Keyhole’s pricing is designed to cater to businesses of all sizes, with packages that scale with your needs. The platform offers a variety of plans, ensuring there’s an option for everyone from small startups to large enterprises.

Free Trial: Available but not specified

9. Sprinklr

Best for social media management and customer service.

Sprinklr's platform brings together all aspects of social media management, from publishing to analytics, making it easier than before to keep a cohesive online presence. The AI-driven insights and real-time data Sprinklr provides have been instrumental in shaping my content strategies and engaging with my audience more effectively. Its ability to manage customer service across various digital channels in one place has significantly improved my response rates and customer satisfaction levels.

If you're struggling with managing multiple social channels and seeking to enhance your customer experience through insightful data, Sprinklr is a standout choice.

Features of Sprinklr:

  • Real-time social media analytics.
  • AI-powered content recommendations.
  • Omnichannel customer service tools.
  • Comprehensive social listening capabilities.
  • Unified platform for all social activities.

Pros and Cons of Sprinklr:


  • Extensive integrations
  • Advanced AI features
  • Robust analytics
  • Omnichannel support
  • Scalable solutions


  • Complex interface
  • Steep learning curve
  • Higher cost

Spinklr's Pricing:

Check out their full pricing options here

Sprinklr's pricing isn't directly listed on their website, indicating a tailored approach that likely varies based on the scale and specific needs of each business. This custom pricing ensures that companies only pay for the features and capabilities they require.

Free Trial: 1 month

10. Tailwind

Best for Pinterest and Instagram growth.

Tailwind has quickly become a key component of my social media toolkit. Its smart scheduling feature automates the process of posting, making sure my content reaches the audience when they're most engaged. The platform's analytics and reporting tools provide me with insights that help refine my strategy over time. What's truly remarkable is Tailwind's content management system, which streamlines the creation and organization of posts, and its Pinterest monitoring helps me understand how my content performs on a platform critical to my brand.

Features of Tailwind:

  • Smart scheduling for posts.
  • Detailed analytics and reporting.
  • Efficient content management system.
  • Dedicated Pinterest monitoring tools.
  • Engaging Tailwind Communities feature.

Pros and cons of Tailwind:


  • User-friendly interface
  • Strong Pinterest focus
  • Effective scheduling
  • In-depth analytics
  • Free plan available


  • Primarily for Pinterest/Instagram
  • Additional cost for extras
  • Platform-specific limitations

Tailwind's Pricing:

Check out their full pricing options here

Tailwind offers a transparent pricing structure designed to meet the needs of individuals and businesses of all sizes. There's a customizable approach allowing you to pay for what you use, ensuring you get the best value for your investment. A forever-free plan is available, offering basic functionalities without requiring a credit card, perfect for those just starting out or on a tight budget.

Free Trial: forever-free plan

11. Zoho Social

Best for streamlining social media management.

Zoho Social has been an absolute game-changer for managing my brand's social media. Its comprehensive dashboard integrates all my social channels, making posting, monitoring, and engaging with my audience incredibly straightforward. The scheduling feature is a lifesaver, allowing me to plan my content calendar effortlessly and ensuring my posts go live at the best possible times.

Zoho Social's detailed analytics give me a clear view of my performance across platforms, helping me tweak strategies for better results. It's perfect for anyone looking to streamline their social media management with an all-in-one, user-friendly tool.

Features of Zoho Social:

  • Unified social media dashboard.
  • Smart scheduling capabilities.
  • Real-time analytics and insights.
  • Collaboration tools for teams.
  • Customizable reports for performance tracking.

Pros and Cons of Zoho Social:


  • Comprehensive dashboard
  • Easy scheduling
  • Detailed analytics
  • Team collaboration
  • Affordable plans


  • Learning curve
  • Limited free plan
  • No Pinterest integration
  • Advanced features pricey

Zoho Social's Pricing:

Check out their full pricing options here

Zoho Social offers various pricing tiers suitable for businesses of all sizes, from individuals to large enterprises, making it accessible and affordable. Plans start at a competitive price point, providing excellent value for the features and capabilities included.

Free Trial: 15 days

12. Hootsuite

Best for content curation, post scheduling, team management, to ROI measurement.

Hootsuite's ability to schedule posts in advance across multiple platforms has been a game-changer for staying consistent online. Their analytics tool is incredibly useful for understanding what content resonates with my audience, helping me to refine my strategy and increase engagement. Plus, the AI content creation feature saves me a ton of time by suggesting content that my audience is likely to interact with.

Features of Hootsuite:

  • Easy publish and schedule posts.
  • Detailed social media analytics.
  • Innovative AI content creation.
  • Comprehensive social listening tools.
  • Effective engagement tools.

Pros and cons of Hootsuite:


  • Saves time
  • Increases reach
  • Boosts engagement
  • AI-assisted content
  • Social listening


  • Price points
  • Fewer integrations
  • Complexity for beginners

Hootsuite's Pricing:

Check out their full pricing options here

Hootsuite offers a variety of plans tailored to different needs, starting at very reasonable rates, making it accessible for businesses of all sizes. The pricing structure is transparent, with clear options depending on the scale of your operations.

Free Trial: Yes, but not specified.

Wrapping up.

Wrapping up, I find myself reflecting on just how pivotal these tools have become in scaling our presence online. The journey through each tool has been eye-opening, showcasing the unique features and capabilities that can truly simplify our daily social media operations. Whether you're a small business owner looking to make your mark, a seasoned marketer aiming to streamline processes, or someone in between dreaming of viral success, these tools offer a path to not just reach but engage with your audience effectively.

Selecting the right tools from our list can be the game-changer in your 2024 social media strategy. Remember, the goal isn't just to post content, but to create meaningful interactions that build community and drive results.

Ask yourself, “Which of these tools aligns best with my goals, audience, and the type of content I want to create?”

Your answer to that question may very well be the key to unlocking new levels of social media success. In a landscape that's constantly evolving, staying equipped with the right management solutions isn't just beneficial; it's essential for scaling your social media efforts and ensuring your message not only lands but resonates.

Here's to making your 2024 social media strategy not only winning but transformational!

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Dustin Howes


Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.

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