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10 Best Email Management Software and Their Must-Have Features

By Dustin Howes
May 7, 2024

If you're anything like me, an affiliate marketer by day (and, who am I kidding, by night too), managing your inbox can feel a bit like trying to tame a wild beast. It's overflowing with partnership opportunities, affiliate program updates, countless newsletters, and yes, the occasional message from a long-lost friend wondering why you've vanished off the face of the earth.

Well, you're in luck because I've scoured the digital cosmos to bring you the best email management software gems, each packed with must-have features that are game-changers. This isn't a normal listicle naming off the most popular tools…this is my first-hand experience with enhancement tools that are working for me right now.

Join me on this expedition to reclaim our inboxes and maybe, just our peace of mind too.

What Is Email Management Software?

Email management software helps businesses and individuals efficiently organize, sort, respond to, and archive emails. It streamlines email communication by automating processes like sorting emails into categories, sending automated responses, and integrating with other business tools.

Features include:

  • Inbox organization
  • Automated responses
  • Integration capabilities
  • Spam filtering
  • Archiving and retrieval
  • Collaboration tools

This software enhances productivity, improves customer service, and ensures compliance with email communication regulations, making it essential for managing the high volume of emails in today's digital world.

The Best Email Management Software Provides for 2024


1. SaneBox

Best for streamlining email management and enhancing productivity in high-volume environments.

best email management software

SaneBox has been a game-changer by transforming my chaotic inbox into a well-organized hub. It prioritizes emails intelligently, making sure important messages from affiliates and partners don't get lost in the noise, which has significantly boosted my efficiency.

SaneBox's follow-up reminders and snooze functionality have been invaluable, ensuring I never miss out on potential opportunities and allowing me to focus on tasks that require immediate attention. These features have streamlined my workflow like never before, allowing for more strategic planning and less time spent sifting through emails.

For those overwhelmed by affiliate marketing emails, I can't recommend SaneBox enough; it's revolutionized how I manage my communications, turning chaos into clarity. To understand how this tool can transform your approach to email management, check out my comprehensive review here, where I share deeper insights into its benefits.

Features of SaneBox:

  1. Prioritizes crucial messages first.
  2. Filters out distractions effectively.
  3. Reminders for important email follow-ups.
  4. Easily unsubscribe unwanted senders.
  5. Temporarily snooze incoming emails.

Pros and Cons of SaneBox:

Pros:

  • Saves Time
  • Easy Setup
  • Prioritizes Emails
  • Reduces Clutter
  • Follow-up Reminders

Cons:

  • Learning Curve
  • Limited Free Trial
  • Dependency on External Service

SaneBox Pricing:

best email management software

Checkout SaneBox's pricing options here

SaneBox offers pricing plans that cater to different needs, with the option to save by opting for longer subscriptions. Prices vary based on features and the number of email accounts, starting as low as 7¢ per day for the Appetizer plan if paid yearly.

Free Trial: 14 days

2. Hubspot

Best for email marketing automation.

best email management software

HubSpot is a user-friendly interface that makes navigating through its comprehensive suite of features a breeze, even for those who might not be as tech-savvy. This accessibility is crucial when you're juggling multiple campaigns and need to adjust strategies quickly.

HubSpot shines in its ability to automate email marketing campaigns efficiently, ensuring that my messages reach the right audience at the right time without constant manual intervention. The platform's advanced analytics also play a pivotal role in my decision-making process, offering insights that help refine campaign strategies for better results.

In my experience, HubSpot stands out for its robust customer relationship management capabilities, which are essential in building lasting connections with my audience. These features, combined with its lead generation and nurturing tools, make it an exceptional choice for affiliate marketers looking to maximize their impact. The ease of integrating HubSpot with other marketing tools further streamlines my workflow, allowing for a more cohesive approach to campaign management.

Features of HubSpot:

  • Automated email marketing campaigns
  • Customer relationship management
  • Advanced analytics for campaign performance
  • Lead generation and nurturing
  • Integration with other marketing tools

Pros and Cons of HubSpot

Pros:

  • User-friendly interface
  • Comprehensive automation
  • Effective lead nurturing
  • Advanced analytics
  • Seamless integrations

Cons:

  • Unsuitable for forums or communities.
  • Limited “plugins” available.
  • Lack of built-in e-commerce tools.

Hubspot Pricing:

For individual & small teams

For business & enterprises

best email management software
best email management software

Checkout Hubspot's pricing options here

HubSpot's pricing is tailored to scale with the size and needs of any business, offering a range of plans from free to premium. The premium plans include advanced features for automation, analytics, and customer relationship management, suitable for enterprises.

Free Trial: Duration varies by service.

3. Buzzstream

Best for email outreach, influencer relationship building, and performance tracking.

best email management software

I’ve found BuzzStream to be an incredible asset for streamlining my outreach efforts. The platform simplifies the process of building and managing relationships with influencers and potential partners. Its ability to help me organize contacts, track email interactions, and measure the success of my campaigns in real-time has been a game-changer. It means I can focus more on creating personalized approaches rather than getting bogged down by manual tracking and follow-ups.

What’s more, BuzzStream's feature that allows for segmenting and prioritizing contacts ensures that my messages are always targeted and relevant, increasing the chances of engagement and positive responses.

BuzzStream stands out because it understands the essence of effective affiliate marketing – which is building authentic relationships. Its tools for research and discovery help me find new prospects easily, while the email templates and scheduling functionalities save time without compromising the personal touch essential for successful outreach.

This blend of efficiency and personalization makes BuzzStream an indispensable tool in my marketing toolkit.

Features of Buzzstream:

  • Contact discovery and management
  • Email tracking and scheduling
  • Performance analytics
  • Prospect research tools
  • Email template customization

Pros and Cons of HubSpot

Pros:

  • Efficient outreach
  • Contact management
  • Customizable templates
  • Performance analytics
  • Influencer research

Cons:

  • The “Discovery” feature needs to be set for accuracy.
  • Steep learning curve
  • Doesn't have a pre-built campaign, just like its competitors.

Buzzstream Pricing:

best email management software

Checkout Hubspot's pricing options here

BuzzStream offers various plans tailored to different needs, with features enhancing as you move from Starter to Custom, catering to both individuals and large teams. Pricing details aren't provided directly, urging potential users to contact for specific rates or explore the tiers by trying a plan.

Free Trial: Duration varies by product.

4. Sendgrid

Best for optimizing email deliverability for marketers and developers.

best email management software

SendGrid is a invaluable tool for affiliate marketing. Its standout feature, reliable email delivery, means my campaigns actually reach my audience, boosting engagement and conversion rates. The scalability is a game-changer too; whether you're just starting out or scaling up, SendGrid grows with you, ensuring that your email marketing efforts are always on point. Plus, its user-friendly interface takes the hassle out of campaign creation, making it easy to craft emails that get noticed and drive action. And when I need a deeper understanding of my campaigns, SendGrid's expert services and comprehensive deliverability solutions offer insights and assistance to refine my strategy and maximize results.

Features of SendGrid

  • Email API
  • SMTP Service
  • Email Validation
  • Deliverability Insights
  • Dynamic Templates

Pros and Cons of SendGrid

Pros:

  • Reliable delivery
  • Scalable
  • Easy interface
  • Expert services
  • Deliverability solutions

Cons:

  • Advanced costs extra
  • API limitations
  • Not for >100M emails/month
  • Learning curve
  • Basic automation

Pricing for Sendgrid

For Developers

For Marketers

best email management software
best email management software

Checkout Sendgrid's pricing options here

Twilio SendGrid's pricing starts with a Free plan, then Essentials at $19.95/month, and Pro at $89.95/month, offering escalating features. A Premier custom pricing plan is also available for advanced needs. They offer a Free Trial, allowing 100 emails per day; however, the trial's duration isn't specified in the provided details.

Free Trial: Available

5. Inboxally

Best for improving deliverability, reputation, and email opens.

best email management software

InboxAlly has proven to be a standout autoresponder in this arena. What sets it apart is its unique ability to ensure emails actually land in the inbox, not the spam folder. This is a game-changer for any marketer. The platform uses a method that teaches email services like Gmail and Yahoo Mail to recognize your emails as important, dramatically improving deliverability rates. With InboxAlly, I've watched open rates double within just a week or two, directly impacting the success of my campaigns.

Another reason I recommend InboxAlly is its simplicity and effectiveness, especially for those of us in affiliate marketing. Whether you're managing your own lists, doing cold outreach, or handling email lists for a company, getting past email service filters is a constant battle.

InboxAlly offers a clear solution to this problem, allowing your messages to reach their intended destination without getting unnecessarily flagged. This means more engagement with your content and, ultimately, better results from your affiliate marketing efforts. It's not just about avoiding spam filters; it's about making every email count, and that's exactly what InboxAlly helps you do.

Features of InboxAlly:

  • Real-time engagement tracking
  • Progressive removal from spam lists
  • Email deliverability improvement tools
  • Affiliate program for added revenue
  • Trusted by leading marketing professionals

Pros and Cons of InboxAlly

Pros:

  • Quick results
  • Simple interface
  • Proven effectiveness
  • Broad applicability
  • Affiliate opportunities

Cons:

  • Initial setup required
  • Learning curve
  • Limited free tools

Pricing for InboxAlly:

Checkout Inboxally's pricing options here

InboxAlly offers competitive pricing with a clear focus on providing value through increased email deliverability. While specific pricing details require a visit to their website, there’s an emphasis on flexibility to accommodate different user needs. 

Free Trial: 10 days

6. GetResponse

Best for email automation, personalization and engagement.

best email management software

GetResponse simplifies email marketing and automation, making it easier to connect with my audience effectively. With features like AI-powered email campaigns and automated scenarios, I can personalize my communication based on subscriber behavior, which is essential for driving conversions in affiliate marketing. Plus, the seamless integrations with ecommerce platforms allow me to tailor my promotions and strategies, maximizing the impact of my affiliate links.

GetResponse stands out with its comprehensive suite of tools designed to support every aspect of affiliate marketing. From creating engaging landing pages that convert to using popups and forms to grow my list, everything I need is in one place. The analytics give me actionable insights, enabling me to optimize my campaigns for better performance continuously. 

What's more, the platform's focus on deliverability ensures my message gets seen, increasing the chances of success for my affiliate promotions. In short, GetResponse offers a powerful, all-in-one solution that empowers me to scale my affiliate marketing efforts efficiently.

Features of GetResponse:

  • AI-powered email marketing
  • Automated email scenarios
  • Landing pages and websites
  • Signup forms and popups
  • Comprehensive analytics

Pros and Cons of GetResponse

Pros:

  • High deliverability rate
  • Extensive template library
  • Easy-to-use editor
  • Powerful automation
  • Affordable pricing

Cons

  • Flexibility lacks in website/landing page tools.
  • Significant cost increase with larger contact lists.
  • Top features reserved for pricier plans.

GetResponse Pricing:

best email management software

Check out their pricing options here

GetResponse offers affordable plans tailored to fit the growth stages of any business, starting from as low as $19/month. They provide a generous free trial, allowing users to test out the platform and its features before making a commitment. 

Free Trial: 30 days

7. Affistash

Best for affiliate and partner marketing management.

best email management software

I've found Affistash to be a game-changer for affiliate marketing. Its AI-driven discovery process transforms the daunting task of finding affiliates into just four simple steps. This efficiency is unparalleled, especially when it comes to recruiting from anywhere in the world, which is crucial for reaching my target audience effectively.

One of the most impressive aspects of Affistash is how it seamlessly integrates with my CRM. Tracking everything from partner traffic stats to engagement metrics allows for strategic decision-making without the hassle. Plus, the platform's provision of premium partner leads and automated email campaigns has significantly optimized our outreach process, making it more effective than ever.

Features of Affistash:

  • AI automated discovery process
  • Access to Affistash Dashboard
  • Automated email campaigns
  • Partnerships CRM portal
  • Recruit affiliates for multiple brands

Pros and Cons of Affistash:

Pros

  • Efficient recruitment
  • Comprehensive dashboard
  • Easy CRM integration
  • Automated outreach
  • Diverse partner sourcing

Cons

  • Limited customization options
  • Requires initial setup
  • Potential learning curve

Affistash Pricing:

best email management software

Check out their pricing options here

Pricing for Affistash is structured around the value it offers, with plans tailored to different sizes and types of users—from individual marketers to large enterprises.  The website provides three main packages: Premium Partner leads at $450/month, Agency Partner leads at $2250/month, and an Enterprise package with unlimited partner leads. 

Free: 50 top affiliate leads to your inbox 

8. Apollo

Best for sales engagement and intelligence

best email management software

Apollo stands out as a top choice for affiliate marketers seeking an all-in-one sales platform. Its ability to find the right leads at the right time, powered by a vast database and AI, simplifies outreach and follow-up. The seamless integration of sales data and engagement tools on one platform allows me to automate and personalize my affiliate outreach effectively.

Furthermore, Apollo's enriched data ensures I'm always reaching out to the most relevant contacts with the highest potential for conversion. The platform's streamlined workflow features save me significant time, allowing me to focus more on strategy and less on administrative tasks. 

Features of Apollo:

  • Contact & Account Search
  • Sales Engagement automation
  • Deal Management
  • Workflow Engine
  • CRM Enrichment & Cleanse

Pros and Cons of Affistash:

Pros

  • Comprehensive database
  • Integrated sales tools
  • Automated workflows
  • Personalized outreach
  • Accurate lead data

Cons

  • Learning curve
  • Setup required
  • Advanced features cost

Pricing:

best email management software

Check out their pricing options here

Apollo provides a flexible structure to suit different needs, including a free plan with basic features for getting started. For more advanced capabilities, their paid plans begin at a competitive price point, making it accessible for businesses of all sizes. 

Free trial: free plan with limited features, no time limit.

9. GoHighLevel

Best for end-to-end marketing automation

best email management software

As a marketer, I've found GoHighLevel to be incredibly useful for my affiliate marketing efforts. Its comprehensive toolkit allows me to streamline my marketing processes seamlessly. From capturing to nurturing leads, everything can be managed within a single platform.

Another aspect I love is the automation GoHighLevel offers. It's like having an assistant that works 24/7, ensuring that no lead is left behind. This efficiency has significantly boosted my conversion rates and reduced the manual effort required, making it easier to focus on strategy and content creation.

Features of GoHighLevel

  • Full featured Page Builder
  • Multi-channel follow up campaigns
  • Built-in tools for payments and appointments
  • Customizable AI-driven nurture conversations
  • Course and membership area creation

Pros and Cons of GoHighLevel

Pros:

  • Comprehensive toolset
  • 24/7 automation
  • Easy integrations
  • Unlimited contacts
  • White labeling options

Cons:

  • Steep learning curve
  • Premium pricing
  • Overwhelming features
  • Requires tech know-how
  • Limited template variety

GoHighLevel Pricing:

best email management software

Check out their pricing options here

GoHighLevel offers a starter plan at $97 per month, which includes all essential tools for lead capture, nurturing, and full online booking. The unlimited plan costs $297 per month, adding API access and unlimited sub-accounts. The premium agency plan is $597 with exclusive support and beta access. 

Free Trial: 14 days

10. Freshdesk

Best for streamlining customer support.

best email management software

Freshdesk is a user-friendly interface allows me to quickly and efficiently handle customer inquiries, which is critical for maintaining high levels of customer satisfaction and loyalty. 

The automation features save me a significant amount of time by streamlining repetitive tasks.

Additionally, the platform's analytics capabilities are invaluable. They provide deep insights into campaign performance, enabling me to make data-driven decisions to optimize my affiliate marketing strategies. 

Being able to integrate Freshdesk with other tools I use daily enhances my productivity and keeps everything running smoothly.

Features of Freshdesk

  • User-friendly interface
  • Powerful automation capabilities
  • Efficient customer inquiry management
  • Robust reporting and analytics
  • Integration with other tools and platforms

Pros and Cons of Freshdesk

Pros:

  • Easy to use
  • Powerful automation
  • Efficient support management
  • Robust analytics
  • Wide integrations

Cons:

  • Limited customization
  • Steep learning curve
  • Extra costs for features
  • Limited support options
  • Occasional glitches

Freshdesk Pricing:

best email management software

Check out their pricing options here

Freshdesk's pricing begins at $15 per agent monthly, offering various plans to suit different business needs. They provide a generous 21-day free trial to explore the platform's features before committing. This trial is a fantastic opportunity to see how Freshdesk can improve your affiliate marketing efforts without any initial investment.

Free Trial: 21 days

Wrap up on 10 Best Email Management Software.

Managing this influx efficiently is not just about maintaining sanity; it’s about maximizing productivity and ensuring no opportunity slips through the cracks. 

Remember: The goal isn’t just to manage emails but to transform them into a powerful asset for engagement, growth, and revenue.

Now that you’re armed with the knowledge of what the best email management software of 2024 has to offer, I encourage you to take action. Consider your unique needs, the scale of your operations, and the specific features most beneficial to you. Remember, each of these platforms has the potential to radically transform how you handle emails, but only if chosen wisely. 

Don't let email management be a drain on your resources. Instead, allow it to be the catalyst that propels you towards greater efficiency and success. Discover your perfect email management tool today and take the first step towards revolutionizing your email strategy.

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Dustin Howes

AFFILIATE MARKETING CONSULTANT

Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the chief coach at performancemarketingmanager.com and is dedicated to helping companies grow their performance marketing channels. He also provides affiliate manager training and private consultations, helping companies find the right solution for their budget.

Find out more about Dustin here.

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