The affiliate management job market is on fire right now. The secret is out: affiliate marketing stats surmise the industry will do $12 BILLION in revenue in 2022.
Companies are hiring folks with little to no experience in affiliate to manage this partnership channel…pending they have the right skill set. The exciting world of affiliate management is a great career path for those with the right skills.
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What is affiliate management?
Affiliate management is the process of recruiting, tracking, and paying affiliates for their marketing efforts. The role of an affiliate manager is to create relationships with affiliates and negotiate commission rates. They are also responsible for monitoring affiliate activity and identifying fraud.
Affiliate management comes from a variety of backgrounds. The skills you need to succeed in affiliate management:
- Excellent communication: You need to be able to communicate clearly and effectively with affiliates, merchants, and team members. This includes writing clear emails, creating presentations, and leading conference calls.
- Organization: An affiliate manager needs to be organized in order to keep track of affiliates, merchant changes, and payments. This also includes being able to effectively manage a team of people.
- Efficiency: Making the most of your workday is crucial
- Detail-oriented: Catch errors, recognize red flags of fraud, identify high-potential partners, outreach to partners, and create reports.
- Analytical: An affiliate manager needs to be analytical in order to understand data, spot trends, and make recommendations.
- Negotiation: Affiliate partners want money and you want new content on. a budget. Find a win-win.
- Experience: Nothing beats years of experience, which can be great on a resume to get you to an interview.
What does an affiliate manager do?
An affiliate manager is responsible for growing the affiliate program at a gradual pace. But what an affiliate manager does behind the scenes to reach that growth is the secret sauce. Things like:
As you can see, there is a lot to do! And many of the tasks that are involved with affiliate management are intangible, meaning the executives won't see how hard you are actually working to get results in the future.
Benefits of being an affiliate manager.
An affiliate manager has the opportunity to work with a variety of people, including affiliates, merchants, and team members. If you are looking for a career in affiliate management, consider the benefits and job market statistics before making your decision.
Affiliate management agencies and many brands hire affiliate managers that can work remotely. They do this to find better talent instead of looking for someone with experience near their office. In this role, you can work from anywhere in the world as long as you have a computer and an internet connection.
The average salary for an affiliate manager is $75,000 per year. However, salaries can range from $50,000 to $100,000 per year depending on experience and location.
Some industries pay more for this role as well. For example, SaaS and B2B products often have big funding and can pay higher salaries than an e-commerce brand.
Also, it is always a good idea to ask for incentive bonuses to your base salary. If you are confident in your abilities, take less salary and more bonus potential.
Affiliate management can be a very challenging role. You are constantly trying to grow the affiliate program while also maintaining relationships and managing affiliates. There is a lot of pressure to perform well in this role.
If you like new challenges in life, this job never gets boring. An affiliate manager's job is never done since there are always more affiliates to recruit to the program.
The downside of being an affiliate manager.
The biggest downside of being an affiliate manager is the amount of work that is required to be successful. An affiliate manager needs to be organized, efficient, detail-oriented, and analytical.
Also, this is a salaried position, so you are never truly off the clock. If work needs to get done after hours, so be it. If you are not willing to put in the work, this is not the career for you.
Tools of Affiliate Management.
There are a few tools that affiliate managers use in order to be successful. These include:
- Affiliate platforms: Good managers know how to navigate various affiliate platforms in order to find reports and prospect partners on platforms like CJ, impact, and Shareasale.
- Partner relationship manager: This is a tool that helps affiliates keep track of their relationships with merchants.
- Recruitment tools: These tools help affiliate managers find new affiliates to recruit into the program.
- Outreach tools: These are used to contact affiliates and set up meetings or calls.
- Reporting tools: Reporting tools help affiliate managers create reports on the performance of the affiliates.
- Screen-recording tools: Tools like Loom can be extremely beneficial to create tutorials and personal outreach videos.
- Email marketing platforms: affiliates use email to promote products and services, so it’s important for affiliate managers to be familiar with email marketing platforms like Mailchimp or Constant Contact.
The job market for affiliate managers is growing. Brands are seeing value in this role and are hiring more affiliate managers than ever before.
If you are looking for a job in affiliate management, there are many opportunities available. You can find jobs at:
- Agencies: Many will hire junior marketers and give them their first jobs. The work is usually very demanding.
- Brands: Usually looking for experienced managers.
- Consulting: If you are looking to make your own hours, gain a few years of experience and then start hustling for jobs on platforms like Udemy and Fiverr.
Training for affiliate management.
If you want to learn more about affiliate management, there are a few options:
- Go to a conference: This can be expensive and hard to know which learning sessions to go to.
- Gain experience for free: Use a platform like Acadium and intern your way to experience.
- Go through an affiliate manager training course online and get certified as an affiliate manager. Make sure they can help you with job placement and be a reference when you are trying to land your first job.
If you're looking for an exciting and challenging career, affiliate management may be the perfect choice for you. In this field, you would be responsible for managing affiliates and developing marketing programs to increase their sales.
Good luck out there in your career hunt.