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10 Affiliate Recruitment Tools to Scale Your Affiliate Program

By Dustin Howes
February 9, 2024


affiliate recruitment tools to help find the right partnersAffiliate recruitment tools have evolved dramatically over the last decade. They serve a main purpose: help businesses identify, analyze, and establish connections with potential affiliates who align with their program goals. By using these tools, companies can enhance their affiliate program by discovering high-performing affiliates, streamlining communication, and automating various tasks, ultimately driving growth and revenue.

Ever since I became an affiliate manager, I have been drawn to tools that could improve my workflow.  Predecessor tools like 5IQ, Mediarails, and Grovia all played a crucial role in moving the needle forward in the industry to help make recruiting affiliates easier for affiliate managers.

These tools come and go in this industry, being acquired for data and dissolved as companies, and leaving breadcrumbs for the next generation of tools to thrive. Here is my list of the best affiliate recruitment tools on the market in 2024.

What is an affiliate recruitment tool?

An affiliate recruitment tool is designed to make life easier for an affiliate program manager. The tool uses technology to help businesses identify and engage potential affiliates to promote their products and services. It streamlines the process of affiliate managers by automating contact scraping, message development, outreach, and providing a platform for managing relationships.

Other tools often include features like tracking analytics, commission management, and communication channels to facilitate collaboration. By using an affiliate recruitment tool, companies can more effectively expand their affiliate programs and increase their marketing reach.

Why should you care about affiliate recruitment tools?

An affiliate manager's job is never done; you can always recruit more partners. Effiecieny is key, and wherever you can save time, you do it.

Dustin's List of Affiliate Recruitment Tools.

This isn't just any old list. These are all tools I use doing client work. Some are most useful than others. This ordered list starts with the most important, based on efficiency assistance, UI, cost, and features.


Affistash is the affiliate manager supertool engineered specifically for marketers who are looking for ideal affiliate partner targets for their niche. This is my top choice in 2024 since it is so versital and the value is incredible for the price.

Discover the potency of precision in expanding your affiliate universe—welcome to Affistash, where each feature is crafted to revolutionize your marketing efforts and supercharge your network's strength and profitability.

Affistash affiliate recruitment supertool

Key Features.

  • AI-Powered Recruitment: Step into the future of affiliate expansion with Affistash's advanced AI technology, designed to identify and enlist the most aligned and high-performing affiliates for your brand. Want to target different keywords? No problem! Just switch out the keyword and you'll get hundreds of new results.
  • Strategic Targeting: Don't just recruit; recruit smarter. Affistash's algorithm sifts through the digital space to connect you with affiliate partners who are poised to elevate your brand.
  • Contact info made easy: With every partner list created, you will see an option to star the partners you find most relevant and only message these. PRO TIP > use the Linkedin social function to connect with the contact at the same time you email them. Response rates will skyrocket.
  • Effortless Management: Hey spreadsheets, take a hike! Affistash offers a Partner Relationship Manager (PRM) that will keep track of your partnership status. You'll be able to update your relationship status and take notes on each partner.

affiliate recruitment tool



Freemium model. Prices are based on home many partner credits are available per month. Plans start at $97 per month, but save 20% with annual pricing.

  • Free Trial > $0 for a taste of the product features.
  • Premium > $97/month for 1 brand and 450 credits.
  • Agency > $247/month for 3 brands and 1200 credits.
  • Enterprise > Custom packages available for companies that need more brands, seats, and credits.

Publisher Discovery.

Publisher Discovery is an advanced affiliate recruitment tool that offers a comprehensive suite of tools designed to help scale your affiliate program. This platform is known for its robust features, including the use of advanced AI and machine learning algorithms to enhance affiliate identification and analysis.

One of the main strengths of Publisher Discovery is its ability to explore various filters and search options for finding the right affiliates based on their website content, traffic sources, and social media presence. This level of customization allows you to target affiliates who are the best fit for your program, increasing the likelihood of successful partnerships.

Publisher Discovery affiliate recruitment toolOnce you have identified potential affiliates, Publisher Discovery enables you to track and monitor their performance through the platform. This includes metrics such as clicks, conversions, and revenue, which can provide valuable insights into the effectiveness of your affiliates and help you optimize your program for better results.

Integration with popular affiliate networks is another key feature of Publisher Discovery, making it easy to connect with potential affiliates and streamline your recruitment process. This seamless integration also ensures that you have access to a wide range of affiliates, increasing the chances of finding the right partners for your program.

Publisher Discovery Pricing.

When it comes to pricing, Publisher Discovery offers various plans to suit different budgets and requirements. The platform provides a user-friendly interface, actionable insights, and ongoing support, making it an excellent investment for businesses looking to scale their affiliate program efficiently.


Respona is a powerful link-building outreach platform designed to assist with affiliate recruitment. This innovative tool streamlines the affiliate recruitment process by offering a range of features, such as verified email addresses and artificial intelligence (AI) personalization. The platform stands out with its additional services, including podcast outreach, digital PR, and recurring campaigns.

The Respona platform is particularly good at automating the outreach process, allowing users to pick templates, find outreach opportunities, obtain verified email addresses, and personalize each email with AI assistance. The platform is trusted by thousands of leading marketing teams, making it an ideal choice for businesses looking to scale their affiliate program.

Respona affiliate recruitment toolBeyond its core features, Respona offers additional services to further enhance your affiliate recruitment efforts. Podcast outreach helps users book interviews with popular podcasts in their industry for increased brand exposure. The digital PR services assist in pitching stories and gaining exposure on popular media platforms within the user's industry. Finally, recurring campaigns allow users to automate their outreach efforts, saving time and resources.

When considering Respona as an affiliate recruitment tool, it's essential to consider its pricing and plans. Respona offers various pricing options to suit different budgets and business needs, ensuring that users can find a plan that works best for their affiliate program. In summary, Respona is an excellent choice for businesses looking to scale their affiliate program through efficient, automated outreach and valuable additional services.


Semrush is a comprehensive platform for SEO, content marketing, competitor research, PPC, and social media marketing. The tool offers a wide range of features that can help scale affiliate programs, allowing users to make data-driven decisions and optimize their marketing strategies.

Some of the key features of Semrush that can help scale affiliate programs include keyword research, website audits, and competitor analysis. These features allow users to identify potential opportunities, assess their website's performance, and gain insights into their competitors' strategies.

Semrush affiliate recruitment helperIn addition to its robust set of features, Semrush also integrates with trusted agency networks and offers the Semrush Academy for learning and certification. This allows users to expand their knowledge and skills in various aspects of digital marketing, ultimately benefiting their affiliate program.

The pricing and plans for Semrush vary depending on the specific needs of your business. Each plan offers a different level of access to the platform's features, enabling you to choose the one that best suits your requirements. The description of the tool, its capabilities, and how it works can be found on their website, along with detailed pricing information.

In conclusion, Semrush is a powerful and versatile tool for businesses looking to scale their affiliate programs. Its wide range of features, integration with trusted networks, and educational resources make it an excellent choice for those seeking to optimize their marketing efforts and grow their affiliate program. is an email outreach platform designed to find and connect with professionals, streamlining the affiliate recruitment process. This professional, informative, and engaging tool offers several features that facilitate efficient outreach efforts, making it a valuable addition to your affiliate program.

Domain Search, Email Finder, and Email Verifier. is equipped with three main features: Domain Search, Email Finder, and Email Verifier. Domain Search allows users to identify the best person to contact within a company by entering the company name or website. Email Finder helps users find verified email addresses by simply typing in a name. Lastly, the Email Verifier feature prevents bounces and protects sender reputation by verifying email addresses before sending outreach emails. contact finder affiliate tool

Hunter Campaigns for Personalized Emails at Scale.

Beyond its core features, offers Hunter Campaigns, enabling users to send personalized emails at scale. With this feature, you can compose targeted emails, schedule follow-ups, and monitor the performance of your outreach campaigns. This allows you to build stronger relationships with potential affiliates while saving time on manual outreach efforts.

Integration with other affiliate recruitment tools.

One of the strengths of is its seamless integration with other tools, such as Google Sheets and CRMs. They also have a handy Chrome extension. This enables you to sync your outreach data and streamline your workflow, ensuring a cohesive and efficient affiliate recruitment process.

Affistash is integrated with Hunter and is included in the package.

Pricing and Plans. offers various pricing plans to cater to different user needs. With options ranging from a free plan to more comprehensive paid plans, this platform provides flexibility for businesses of all sizes. By understanding your specific affiliate recruitment goals, you can choose the plan that best aligns with your budget and requirements.

Overall, is a powerful affiliate recruitment tool that helps you efficiently connect with potential affiliates through targeted email outreach. By leveraging its features and integrations, you can build a robust affiliate program and scale your business more effectively.


BuzzStream is an all-in-one outreach platform designed for digital PR and link building. This versatile tool aims to help users build qualified lists, send better emails, and track activity and conversations, making it a valuable asset for scaling affiliate programs. In this section, we will discuss the key features of BuzzStream, its capabilities, and the available pricing plans.

One of the standout features of BuzzStream is its ability to streamline the process of building qualified lists of potential affiliates. By using the platform, users can quickly identify and analyze relevant prospects, saving time and effort. Additionally, BuzzStream simplifies email outreach by offering templates and personalization options, allowing users to craft more effective and targeted messages.

Buzzstream recruiting partnersBeyond its list-building and email capabilities, BuzzStream also provides robust tracking features to help users stay on top of their outreach efforts. Users can monitor activity, conversations, and responses, ensuring that no important tasks are overlooked. Furthermore, the platform enables performance measurement with open rates, reply rates, placements, and team activity tracking. This data-driven approach allows users to make informed decisions and optimize their affiliate recruitment strategies.

BuzzStream offers a range of pricing plans to accommodate different needs and budgets. Users can choose from a variety of options, including a free trial, to find the plan that best suits their requirements. To learn more about BuzzStream's pricing and plans, visit their website and explore the options available.

In conclusion, BuzzStream is a powerful affiliate recruitment tool that can greatly enhance the efficiency and effectiveness of your affiliate program . With its robust features and user-friendly interface, BuzzStream is well-equipped to help you scale your affiliate program and achieve greater success. is a versatile partnership management platform that excels in managing various types of partnerships, including affiliate marketing. The platform offers a comprehensive set of tools and features designed to streamline the process of discovering, recruiting, contracting, and paying partners.

One of the key strengths of is its ability to provide analytics and attribution services for data-driven decision-making and optimization. By utilizing these services, businesses can effectively measure the performance of their partnerships and make adjustments as needed to maximize their return on investment. affiliate partner finderIn addition to its core features, also offers managed services for influencers, Shopify, and BigCommerce publishers. These services help brands monetize their content, discover new brands to grow their content programs, and make data-driven decisions to scale faster.

When it comes to pricing, offers a range of plans to suit the needs of different businesses. The platform's pricing structure is designed to be flexible and adaptable, allowing businesses to choose the plan that best meets their specific requirements and budget constraints.

In summary, is a powerful and versatile partnership management platform that offers a wide range of tools and features for businesses looking to scale their affiliate programs. With its focus on data-driven decision-making, ease of use, and flexible pricing options, is an excellent choice for businesses of all sizes and industries.


PartnerStack is a platform designed to help scale SaaS businesses through diverse partnerships. It offers a comprehensive suite of tools that enable partner activation, tracking, rewarding, and optimizing performance. The PartnerStack marketplace boasts over 80,000 active partners, driving traffic and growth for businesses that utilize the platform.

As a versatile tool, PartnerStack excels in several areas. It simplifies the process of recruiting partners and getting your brand in front of more customers. The platform allows you to track partner performance, understand where your traffic is coming from, and automate partner payments. This ensures that you can focus on growing your affiliate program efficiently and effectively.

Partnerstack affiliate platform for B2B SaaSPartnerStack offers various pricing plans to cater to businesses of different sizes and requirements. These plans provide access to features such as partner activation, tracking, rewarding, and optimizing performance. By selecting the right plan for your business, you can leverage the full potential of PartnerStack and scale your affiliate program successfully.

Comparing the Affiliate Recruitment Tools.

In this section, we'll summarize the main features and benefits of each affiliate recruitment tool and discuss factors to consider when choosing the right tool for your affiliate program.

Summary of the Main Features and Benefits of Each Affiliate Recruitment Tool.

Each affiliate recruitment tool has its unique strengths and offerings:

  • Affistash – AI powered, machine learning algorithms for affiliate recruitment. Build lists instantly and find the right contact at each company. Includes a PRM, connect your email and directly contact through the platform, and backlink searching function.
  • Publisher Discovery – Offers a comprehensive suite of tools powered by advanced AI and  program scaling, and tracking performance. It also integrates with popular affiliate networks.
  • Respona – A link-building outreach platform that streamlines the outreach process, offers additional services like podcast outreach and digital PR, and supports recurring campaigns.
  • Semrush – A comprehensive platform for SEO, content marketing, competitor research, PPC, and social media marketing, with a vast range of features and integrations, including learning resources and certifications.
  • – An email outreach platform with features like Domain Search, Email Finder, and Email Verifier, as well as the ability to send personalized emails at scale with Hunter Campaigns.
  • BuzzStream – An all-in-one outreach platform for digital PR and link building, offering features to help build qualified lists, send better emails, and track activity and conversations, as well as performance measurement tools.
  • – A partnership management platform for managing various types of partnerships, including affiliate marketing, with features for discovering, recruiting, contracting, and paying partners, as well as analytics and attribution services.
  • PartnerStack – A platform for scaling SaaS businesses through diverse partnerships, offering features for partner activation, tracking, rewarding, and optimizing performance, and access to a marketplace of over 80,000 active partners.

Factors to Consider When Choosing the Right Tool for Your Affiliate Program.

When selecting an affiliate recruitment tool, consider the following factors:

  • Compatibility – Ensure the tool integrates seamlessly with your existing affiliate networks, CRM systems, and other platforms.
  • Features and functionality – Determine which features are essential for your business, such as advanced AI algorithms, outreach capabilities, or performance tracking and measurement.
  • Pricing – Compare pricing plans and consider the return on investment, taking into account factors like the number of affiliates you plan to recruit, the potential revenue, and the cost of the tool.
  • Usability – Opt for a tool with a user-friendly interface and responsive customer support, making it easy to navigate and troubleshoot any issues.
  • Scalability – Ensure the tool can grow with your affiliate program, offering advanced features and capabilities as your needs evolve.

By carefully evaluating each affiliate recruitment tool and considering your unique requirements, you can select the ideal solution to scale your affiliate program and drive growth for your business.

Wrap up on Affiliate Recruitment Tools.

Utilizing affiliate recruitment tools is crucial for scaling your affiliate program effectively. These tools offer a wide range of features and benefits, such as efficient outreach, data-driven decision-making, and seamless integrations, making it easier for businesses to find and connect with potential affiliates. As we've explored various tools in this article, each has its unique strengths and capabilities, catering to different business needs and goals.

It is essential to carefully examine the features, pricing, and overall effectiveness of each tool before deciding on the best fit for your business. By investing in the right affiliate recruitment tool, you can streamline your affiliate program management and drive sustainable growth for your business. So, take the time to explore these tools, and find the one that best aligns with your affiliate program's objectives and requirements.

Explore More Affiliate Tools.

Now that we've covered the top 10 affiliate recruitment tools to help scale your affiliate program, it's time to explore even more resources and tools to enhance your affiliate marketing strategy. Delve into the comprehensive list of affiliate management software solutions for 2022, categorized into best tracking solutions, recruitment tools, organizational tools, and time-saving tools.

As you continue to refine your affiliate marketing efforts, don't hesitate to ask questions and seek expert advice. Take advantage of platforms like Ask Dustin Howes for insightful answers from an affiliate marketing expert in video format.

Discover more about affiliate management software and other tools to grow your affiliate program here.

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